Insights

The increased usage of social media channels like Facebook has, no doubt, called into question whether it is providing a positive return on investment.

After a major rebrand and laying the foundational for a rocking new media buying agency, adQuadrant is taking 2014 by storm and has hit the ground running with a full suite of performance-focused digital advertising solutions for a healthy list of clients.

The Adobe Social Intelligence Report* for Q1 has revealed opposite of user reactions when Facebook introduced auto-play videos in that engagement went up by 58% in the first quarter of 2014 (compared to Q4 of 2013) and up 25% year-over-year.

We place a ton of effort into building our advertising, social media, and content marketing campaigns but one area that a good amount of us are lacking is in the landing page.

Organic engagement on Facebook has been in a steady decline since EdgeRank began to shift the way users see posts from others (especially brands).

Custom redirects, or personalized URLs, are a fantastic way to keep track of your marketing campaigns when you aren’t accustomed to using tools that are often very complex in nature.

Remarketing is hardly a new concept to advertisers and marketers, yet it may be new on your radar.

The Cost Per Customer Acquisition is a cost derived from how much you spend (or are willing to spend) to order to convert an individual into a paying customer.