Insights

You’ve worked hard on building a valuable app. You’ve done the work to get it on the marketplace. It begins to pick up steam. Then you see it drop in the charts. Users are deleting your apps.

The purpose of direct mobile marketing campaigns is to place a piece of advertising (banner, text link, or in-lay video) that encourages app users to click.

In any business, the cost of attracting new customers far outweighs the cost of keeping current customers happy. In the mobile app marketing world, though, it’s all about bringing in new eyes and getting exposure for your app.

For the first time, Facebook is going outside of its conventional app to advertise to a broader audience.Facebook recently began testing a mobile ad network that allows the company to connect advertisers with other third-party applications.

Facebook mobile app install ads are the future of mobile app development. These ads can convert new impressions into active users instantly, increasing your customer base quickly and efficiently.

Lifetime value of a customer, often abbreviated LTV, is one of the most discussed—and misunderstood—concepts in mobile marketing.

Just recently, Facebook acquired SportsStream, a social media platform needed to provide real-time sports content to its partners and media houses.

Effectively managing a Facebook Ad campaign can be a complex process full of often unforeseen difficulties, including maintaining a stable budget and targeting the right demographics.