Insights

Black Friday and Cyber Monday (BFCM) are a game-changer for ecommerce brands. These two high-stakes shopping days bring a surge of new customers, increase brand exposure, and significantly boost revenue. But while the sales spike is exciting, it’s what happens after BFCM that defines long-term success. For many brands, the post-BFCM phase is an untapped goldmine.

Your online store is now as important as the products it sells, and for DTC brands, the post-click experience can make or break a sale. Modern shoppers demand more than just convenience—they want a personalized journey that feels seamless, intuitive, and engaging from the moment they click an ad to when they check out. Enter FERMÀT: a platform designed to revolutionize how brands approach ecommerce optimization.

For DTC brands, connecting with customers and keeping them engaged is non-negotiable. Today’s ecommerce shoppers want brands that know how to reach them instantly and make every message feel personal. That’s why SMS and email have been essential tools for sparking engagement, building loyalty, and driving sales forward.

In ecommerce, where every decision matters, understanding what motivates your customers isn’t just helpful—it’s transformative. Direct-to-consumer (DTC) brands have a unique opportunity to connect with shoppers on a personal level, yet many miss out by overlooking the psychological drivers behind purchasing decisions.

In the ever-evolving world of DTC (direct-to-consumer) ecommerce, getting products into customers’ hands quickly and reliably can mean the difference between one-time buyers and loyal fans who come back again and again. That’s where ShipBob steps in. Known for its tech-savvy, scalable logistics, ShipBob helps DTC brands streamline fulfillment and stay competitive.

Short-form video content is dominating the digital space, and brands that leverage this trend are reaping the rewards. YouTube Shorts, with its staggering 70 billion daily views, has quickly become a major player in this arena. For ecommerce brands, this isn’t just another feature—it’s an essential tool for growth. Unlike traditional YouTube ads, Shorts are designed to be quick, catchy, and perfect for capturing attention in just a few seconds.

Social media is changing the way ecommerce brands connect with customers, and one of the most exciting developments is partnership ads, formerly known as branded content ads or Influencer Whitelisting, on Meta. These ad formats take the power of influencer marketing and blend it with Meta’s huge reach, giving brands a major opportunity to grow their visibility, engagement, and conversions.

Social media is no longer just a platform for engagement—it has transformed into a vital sales channel for ecommerce brands. In 2023, social commerce accounted for 18.5% of U.S. online sales, with platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest playing a central role in influencing consumer buying decisions. This trend reflects a larger shift in how consumers discover, research, and purchase products.