Maximizing Post-BFCM Success: Retargeting, Retention, and Data-Driven Planning
Black Friday and Cyber Monday (BFCM) are a game-changer for ecommerce brands. These two high-stakes shopping days bring a surge of new customers, increase brand exposure, and significantly boost revenue. But while the sales spike is exciting, it’s what happens after BFCM that defines long-term success. For many brands, the post-BFCM phase is an untapped goldmine.
