Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Facebook Advertising • Paid MediaJuly 24, 2024How To Reduce Your Cost Per Lead With Meta Advantage+Allocating your budget effectively is crucial to optimize lead generation campaigns and reduce lead costs on Meta using Advantage+. This article covers the best methods and formulas to determine the most cost-effective budget allocation for your Advantage+ campaigns on Meta. By following these strategies, you can leverage Meta’s powerful optimization capabilities, ensuring your ad spend is used efficiently to maximize ROI and drive high-quality leads.
Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Paid Media • TikTok AdvertisingJune 4, 2024How To Reduce Your Acquisition Costs On TikTok AdsTikTok has carved out a unique niche among social media platforms. It has become an indispensable tool for brands aiming to capture the attention of a global audience. The benefits of creating viral TikTok ads are hard to quantify and harder to achieve, but creating successful and cost-efficient TikTok ads is just as hard. Ecommerce brands striving to find success need to recognize the opportunity that lowering customer acquisition costs (CAC) on TikTok ads presents.
Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Email Marketing • Facebook Advertising • Google • Instagram Advertising • Paid Media • RetentionFebruary 27, 2024Maximizing Customer Acquisition Through Paid Ads, Emails, and SMSCustomer acquisition and Customer Lifetime Value (CLV) are a reflection of the value a customer brings to your brand over the entire duration of their relationship with you. Understanding and optimizing acquisition and CLV are critical for ecommerce brands striving to stay competitive in 2024.
Campaign Management • Digital Marketing • E-Commerce Marketing • Holiday Marketing • Retention • YouTube MarketingDecember 12, 20226 Key Takeaways to Prioritize During the 2022 Peak Shopping SeasonFrom starting early and customer retention to testing and minimizing returns and beyond, follow our peak shopping season tips to success.
Campaign Management • Digital Marketing • E-Commerce Marketing • Email Marketing • Holiday Marketing • YouTube MarketingDecember 7, 2022How Email Segmentation Can Supercharge Your E-Commerce Brand’s CampaignsAlmost 75% of consumers expect personalized marketing experiences. Learn how email segmentation can help your brand get ahead and stay there.
Ad Ops • Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Facebook Advertising • Paid Media • Paid Social/Paid Search/Email • Social Media MarketingNovember 7, 2022A Deep Dive into Ad Ops and Why It’s Important for Your E-Commerce BusinessAd ops is often undervalued and not as easy as it seems. Take a look at how our team adds immense value for all of our clients.
Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Facebook Advertising • Paid Media • Paid Social/Paid Search/Email • Social Media MarketingOctober 26, 2022Using Micro-Iterations to Identify Winning Creative and Support Scaling InitiativesIdentifying winning creatives quickly, while scaling, is tricky. Here's how we use creative micro-iterations to get it done for our clients.
Attribution • Campaign Management • Digital Marketing • E-Commerce Marketing • Google • YouTube MarketingOctober 12, 2022How We Use Google Ads’ New Custom Columns to Measure Incremental LiftDo you understand the true efficacy of your brand's paid media spend? See how we're using Google Ads' Custom Columns to unlock the truth for our client.