Increasing Engagement with Behavioral, Transactional, and Predictive Data in Lifecycle Marketing
Imagine walking into your favorite coffee shop, and before you even order, the barista hands you your usual drink—extra hot, oat milk, no sugar—because they know you. It’s personal, seamless, and makes you feel valued. That’s the level of personalization today’s consumers expect from brands. Gone are the days when basic segmentation—like sending the same generic email to every subscriber—was enough.
