Insights

Enter Triple Whale, an advanced analytics platform specifically designed for eCommerce. It offers a comprehensive suite of tools to track, analyze, and optimize digital advertising and sales performance. More importantly, it integrates seamlessly with advertising platforms like Meta and Google Ads and eCommerce platforms like Shopify.

In this comprehensive guide to Influencer Marketing, we’ll walk you through why you need to consider this marketing tactic and show you how and why Influencer Marketing works.

From starting early and customer retention to testing and minimizing returns and beyond, follow our peak shopping season tips to success.

Almost 75% of consumers expect personalized marketing experiences. Learn how email segmentation can help your brand get ahead and stay there.

Do you understand the true efficacy of your brand's paid media spend? See how we're using Google Ads' Custom Columns to unlock the truth for our client.

From audience segmentation and personalization to incentives and optimizations (and more!), these are the steps to a successful remarketing strategy.

It's the biggest event on the e-commerce calendar. Use these tips to guide your creative strategy this Black Friday and Cyber Monday.

Black Friday and Cyber Monday are just around the corner. Set your e-commerce brand up for success with these savvy paid search tips.