Campaign ManagementDecember 15, 2017Securing a New Acquisition Channel for Top Credit Score Provider: CASE STUDYA top credit score provider began working with Affiliate Media with an existing marketing strategy producing sub-1,000 new customers per-month.
Facebook AdvertisingDecember 8, 2017Securing a New Acquisition Channel Through Facebook: CASE STUDYThe international online gaming (gambling) industry is a highly competitive and mature one. There is often player saturation, which makes it difficult for advertisers to penetrate this demographic through traditional acquisition channels.
UncategorizedDecember 8, 2017The “Uberfication” of ConsumerismWith the growing prevalence of smartphones, tablets and the cloud, people are becoming accustomed to having the information they are looking for at their fingertips.
Facebook AdvertisingDecember 1, 2017Facebook Custom Audiences To Change AdvertisingFacebook has recently announced plans to extend its Custom Audiences product to all advertisers around the world, a decision that is bound to have far-reaching impacts on all manner of businesses.
Facebook AdvertisingDecember 1, 2017Facebook Video Ads ExplainedA lot of rumors are buzzing with regards to Facebook moving into video ads. After all, the company needs to maintain its push into new income streams to keep generating a growing profit stream. The new feature involves automated video playing as soon as a user hesitates on a link or video ad image, so marketers are salivating on the potential.
Campaign ManagementNovember 24, 2017Downstream Optimization: Why It’s So ImportantBoth upstream and downstream marketing optimization is essential to any comprehensive marketing campaign.