UncategorizedMay 4, 2018The New Mobile-Only User: Why Marketers Should Be Taking NoteWe are all accustomed to the idea that Web users access information, social media, and commerce through a variety of platforms and gadgets, but there is a growing shift in culture & society which has given rise to what is now known as the “mobile-only user”.
Facebook AdvertisingMay 4, 2018Best Practices for Facebook Ad SetsReleased in March 2014, Facebook introduced us to a new way to help advertisers keep organized and drive results using their campaign objectives.
UncategorizedApril 27, 2018How To Optimize Your Apps for the App StoreMillions of app are currently available across the major app marketplaces provided by Google, Apple, Windows, and others. Each day thousands are submitted.
Campaign ManagementApril 27, 2018Why You Won’t Read This PostPeople are in a rush which seems to have created a fracture between content producers and their readers.
UncategorizedApril 20, 2018Mobile App Marketing Costs Run High: How To Minimize CostsWhile Apple passes their 500 Millionth iPhone sale it has increasingly become apparent that it’s not exactly “easy” to get noticed in the iOS App marketplace. The iOS app store breached its 1 millionth app in 2013.
UncategorizedApril 20, 20185 Must-Haves For Your Next Push Notification ProviderMobile has forever changed the landscape of branding, business, marketing, and promotion. The adoption of smart phones, tables, and other mobile devices has been astounding.
UncategorizedApril 13, 2018Facebook is going after LinkedIn’s AdvertisersIn a recent blog post by Facebook which shares their roadmap it has become apparent that the search network giant may begin going after the advertisers found on LinkedIn.
Campaign ManagementApril 13, 2018How To Use Third Party Data to Target Intent in Social Media Users (to Drive Acquisition)Third-party data is information gained from outside sources. When used in advertising the combination of in-house research and third party data can sculpt and paint an ideal picture of your targeted user to refine your advertising efforts.