Facebook AdvertisingMarch 29, 2018What are Custom and Lookalike Audiences?Facebook is an immensely powerful platform for advertising but due to its ability to quickly deliver impressions you can often make costly mistakes.
Facebook AdvertisingMarch 23, 2018More than Half of Facebook’s Referral Traffic Now Comes from MobileThe social discovery site Shareaholic released a report for Facebook referral data and what it shows is something we all have been expecting … Facebook’s traffic is increasingly coming from mobile.
UncategorizedMarch 23, 2018Freemium App Monetization: Rocketed in the US… Moreso in AsiaIn-app purchases aren’t a new concept but in 2013 they certainly started to sky rocket...
UncategorizedMarch 16, 2018Getting Acquainted with Lifetime ValueWhen you have an idea of how much business you can expect from a customer you can then turn that information into a predictable budget that can be set to acquire said customer.
Facebook AdvertisingMarch 16, 2018How To Not Lose on Facebook AdsFacebook advertising is like a wild beast that doesn’t want to be tamed. To run an FB advertising campaign effectively you have to have a constant stream of new creative due to the fact that ads “burn out” at a very rapid rate.
Facebook AdvertisingMarch 9, 2018Facebook Ads vs Google Ads: 1-1 or Not?With well over 6 billion searches performed on Google each day and well over 757 million daily active users on Facebook you have to wonder where it stands when it comes to the effectiveness of an advertising campaign.
Facebook AdvertisingMarch 2, 2018Best Facebook Ad PracticesFacebook was the top app in 2013 clocking in with 103,420,000 average unique users.
Campaign ManagementMarch 2, 2018Real Time Reporting: Why It’s Vital in 2014Twenty years ago, way back in 1994, there were fewer than 10,022 websites and today we’re pushing well past 919 million.