Solvable's flagship YouTube video opened on a spoken claim, ran nearly 40 seconds, and sat right at break-even. Adquadrant recut it to open on a physical bill held to camera, cut a third of the runtime, and close on a sharper line. Same bidding strategy, same account — the recut version now carries the largest budget in the account and returns well above break-even.

What We Did

Adquadrant recut the flagship video to open on a physical bill held to camera rather than a spoken claim, cut roughly a third of the runtime, and closed on a sharper line. Bidding strategy and account structure were left untouched so the edit was the only thing that changed.

Impact

Nothing in the account changed except the edit. Holding the bidding strategy constant makes this a creative result rather than a media one, and it is the clearest argument in the portfolio for treating the cut as a performance variable.