Clean Beauty Brand: TikTok Shop GMV Up 136% in a Week, Plus Gold Star Seller Status
This clean beauty brand's TikTok Shop was treading water, with content that stopped earning the day it was posted. Adquadrant rebuilt the program around search-optimized content, with keywords, captions and hooks written to be found, not just watched, and layered in a review engine to build seller credibility. GMV rose 136% week over week, and the shop earned TikTok's Gold Star Seller badge, which takes 10,000 reputation points to reach.
Industry
Clean Beauty / DTC
Key Services
- TikTok Shop
- Content Strategy
- Affiliate Marketing
Results
+136%
TikTok Shop GMV, week over week
- +185% new followers, week over week
- Gold Star Seller status, which takes 10,000 reputation points to reach
What We Did
Adquadrant rebuilt the shop's content program around search. Every video's keywords, captions and hooks were written to be found in TikTok search, not just watched once in the feed, so content kept earning after the day it was posted. Alongside that, we layered in a review engine to build the seller credibility that TikTok rewards.
Impact
Within a week, TikTok Shop GMV rose 136% and new followers rose 185%. The shop also earned TikTok's Gold Star Seller badge, which takes 10,000 reputation points to reach and is a status almost no shop in our portfolio holds.
Clean Beauty Brand
's Results
+136%
TikTok Shop GMV, week over week
+185%
New followers, week over week
Gold Star
Seller status, 10,000 reputation points
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
A clean beauty brand grew TikTok Shop GMV 136% in a week and earned Gold Star Seller status.
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