TELETIES: 6.95x Return at a $7.32 Cost Per Purchase with Value Optimization
TELETIES was growing fast in retail, and the mandate for paid was to build DTC in step with that expansion. Most of their Meta campaigns had historically optimized to Max Conversions, chasing raw order volume. Adquadrant ran a clean head-to-head — Value Optimization against Max Conversions on comparable budgets, creative and audiences — to test whether bidding toward value would pull in higher-value buyers without giving up efficiency. Value Optimization won on every measure that touches margin, and it is now the core bidding strategy across evergreen and launch campaigns.
Industry
Fashion Accessories / DTC
Key Services
- Meta Ads
- Value-Based Bidding
- Incrementality Testing
Results
6.95x
return on ad spend in a matched head-to-head
- $7.32 cost per acquisition at a 16% purchase rate
- $51 average order value — higher-value buyers, not just more of them
- Now the core bidding strategy across evergreen and launch
What We Did
Adquadrant ran Value Optimization against Max Conversions as a matched head-to-head — comparable budgets, creative and audiences on both sides — so the bidding objective was the only variable. Value Optimization won on every measure that touches margin and became the core strategy across evergreen and launch campaigns.
Impact
Because budgets, creative and audiences were held constant on both sides, the read is clean: the bidding objective alone moved order value. That is the difference between a result worth repeating and a result worth explaining, and it is why Value Optimization became the default rather than a test that went well.
TELETIES
's Results
6.95x
Return on ad spend, in a matched head-to-head
$7.32
Cost per acquisition at a 16% purchase rate
$51
Average order value — higher-value buyers, not just more
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
TELETIES moved to Value Optimization and held a 6.95x return at a $7.32 cost per purchase.
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