Your CMO: “Let’s scale our Meta, TikTok, and Youtube spend.” Meanwhile, your CFO: “We’re already over budget this quarter.”
The solution? A marketing growth partner who speaks in P&Ls and contribution margins. Adquadrant peels back the curtain on all your marketing efforts, measuring incrementality with our proprietary data cloud, Prism, for a clear-eyed view of your profitability.
We’re not just vendors; we’re intrapreneurs, embedded on your team and vested in your success.
A true extension of your business, we integrate seamlessly with your team (how do y’all like it, Slack or GChat?), having continuous conversations about where you are so we’re aligned on where you’re going. (The proof is in the pudding: Our client relationships are 3x the national agency average.)
Can creative be too creative? Yes – when it’s led by intuition and prayers. At adQuadrant, we combine our data-driven creative engine, Q-Pulse, with human insight for strategic creative that resonates with the right personas. We keep iterating on those concepts, letting the numbers guide us to profitability. No magic. Just strategic creativity!
“Trendy” used to be looked at as a bad thing, but experience has proven that staying ahead of the curve is essential to winning the ever-changing DTC marketing game. When Snapchat launched ads, we were first in. When TikTok Shop opened up, we were one of just 30 certified partners. And we integrated AI with our data warehouse before ChatGPT even launched. We don’t follow the wave—we create it.
From fragmentation to clarity.
For more than a decade, we’ve helped consumer brands navigate constant change — from the rise of DTC to the complexity of today’s AI-driven landscape. We’ve seen what happens when growth relies on guesswork, so we built a smarter foundation.
Our AI-powered growth framework connects brand, media, creative, and measurement into one adaptive system that learns from every signal. It enables us to make faster, clearer, and more profitable decisions across the entire funnel.
This is growth built for what’s next — intelligent, connected, and measurable.
No layers of middlemen, account managers, and junior designers here—just a team of experienced strategists who bring it all to life.
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Reach out for a no-commitment analysis. We’ll dive into your data, spot inefficiencies, and design a strategy for scaling profitably.
We regularly publish content about our Commerce Strategy experiments and how we’ve helped our clients scale. Explore our most popular content – and follow along by signing up for emails below.
A TikTok Shop is ready for brand-led LIVE when it already sells without it, with proven product demand, a creator-video bench per product, stable inventory, strong shop performance and the capacity to go live on a schedule. Here are the five signals and a before, during and after plan for when you have them.
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Brands scale TikTok Shop with GMV Max after the shop already shows proof of life, meaning steady orders, deep creator content per product and healthy operations. Here is the readiness test, budget and sequence to use.
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DTC brands get sales from YouTube by running Demand Gen on purchases, briefing Shorts and in-stream separately, passing real order values and budgeting a lift test.
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Chief Strategy Officer (CSO)
Arjun received his undergraduate education in Economics from the University of California, Irvine, and went on to graduate Summa Cum Laude from Pepperdine University with an Executive Masters in Business Administration. Arjun currently lives with his wife in Irvine and enjoys trying new restaurants, riding around the mean streets of Irvine on his bike, and watching the latest binge-worthy shows.
CEO
A serial entrepreneur and angel investor, Warren founded his first digital marketing business at age 17, and has received multiple recognitions for his continued success, including being named on the Empact100 list for entrepreneurs under 30, multiple placements on the Inc500 for his companies, and the 40 UNDER 40 M&A Advisor Recognition Award.
Senior Art Director
As a Senior Art Director, Abbi brings a consumer psychology lens to the traditional art direction role — pairing strong visual instincts with a deep curiosity about why people make the decisions they do. The result is creative that isn’t just visually compelling, but built to move people to act.
Senior Media Strategist
Andy lives in Wilmington, NC with his wife and their 5 pets (2 dogs & 3 cats). He graduated from Marist University in 2014 with a degree in mathematics. He is passionate about helping others and leveraging analytics to solve problems. Outside of work he enjoys running, ultimate frisbee, triathlon training and live music.
Sr. Media Strategist - Paid Social
Ashley lives in the suburbs of Chicago and graduated from Illinois State University in 2020 with a degree in Journalism and a minor in Spanish. Since then, she has built her career in paid social, developing strategies for brands across a variety of industries. Outside of work, she enjoys creating lifestyle content, going to concerts, spending time outdoors, and hanging out with her fiancé and rescue Jack Russell Terrier.
Controller
Senior Media Strategist
Cooper is a senior paid media account manager who also serves on the AQ Marketing team. Whether he's analyzing formations or optimizing ad spend, he lives for the win. When he's not chasing conversions, you'll find him watching Manchester United and adding to his sneaker wall — because limited releases and limited budgets both require serious strategy.
Director, Operations
Courtney is originally from Huntington Beach. After graduating from California State University, Fullerton, Courtney traveled the world as a cruise ship activity director before pursuing a career in Human Resources. In her spare time she enjoys practicing yoga and traveling.
Senior Media Strategist
As a Senior Media Strategist, Daniel brings ad buying experience across the multitude of social and search platforms with millions of ad dollars managed annually. He loves to challenge himself. Current challenge: complete an Ironman triathlon. He deeply believes in the idea of "being where his feet are", meaning he is giving his full effort and attention to work during work hours. That also means he's giving his full effort and attention to his wife and kids when he isn't working. He loves nothing more that swimming with his kids and going on dates with his wife.
Director of Social Commerce
Ellie, a Pennsylvania native, graduated from Penn State University with a degree in Advertising. She specializes in TikTok Shop and affiliate marketing, helping brands build and scale high-performing creator programs through strategic recruitment, sampling, commission structures, paid partnerships, and ongoing performance optimization. Ellie brings a strong understanding of both brand strategy and the creator experience, allowing her to develop programs that drive authentic content, meaningful relationships, and measurable growth. Outside the office, Ellie enjoys exploring new restaurants, traveling, spending time with friends and family, and cheering on her favorite sports teams. At home, she loves the company of her two cats, Crosby and Matcha, who are almost always curled up nearby.
Senior Client Partner
A San Diego native, Erick has cultivated 15+ years of digital marketing and advertising experience across a broad segment of the paid and organic landscape. Using a blend of data analysis and communication skills Erick functions as a trusted advisor and growth strategist for the businesses he partners with. Away from the office you can find Erick spending time with his family at the beach, in the mountains, or watching the Padres play.
Senior Director, Client Partnerships
Hailey Branham is Senior Director of Client Partnerships at Adquadrant, where she leads a portfolio of Client Partners and client accounts, helping brands scale through smart, data driven strategy. Outside the office, she is just as likely to be found testing a new recipe in her kitchen as she is planning her next hiking adventure with her two dogs, Moose and Maeve. A self proclaimed national parks junkie, she has made it a personal mission to explore as many as possible. When she is not hiking or cooking, you will probably find her curled up with a good book. Hailey brings the same curiosity and care to her client relationships that she brings to everything else in her life.
Director, Brand Partnerships
Jacob has a passion for helping businesses solve problems. He loves seeing his clients achieve their goals and grow their businesses in a meaningful way. Outside of the office, he is a dedicated Dodger fan and even got to throw out the first pitch at a game once after winning a video contest. His hobbies include comedy and working out while bumping broadway cast recordings in his headphones.
Media Strategist
Jordan has 7+ years of experience in digital advertising, working across paid search, paid social, and a wide range of platforms and business verticals. She’s passionate about finding smart, creative ways to help brands grow. When she’s not working, you’ll usually find her with a good book, exploring a new brewery, sightseeing around town, or taking her pitbull Hambone to the park. She’s also known for getting a little too competitive when board games or card games are involved.
Associate Director, Client Partnerships
Senior Media Strategist
Kaitlyn was raised in North Carolina but has lived in San Diego, NYC, and Sydney, Australia. With almost 10 years of experience in digital advertising, she brings a diverse set of skills from multiple platforms and strategies. When not wading through the data waters, she can be found reading a book or traveling somewhere she’s never been.
Senior Client Partner
Katie comes to adQuadrant with a background in digital marketing, specializing in DTC and eCommerce brands. As an Account Director, she's partnered with brands across fashion, beauty, lifestyle, tech, and CPG, helping clients drive growth through strategic campaign planning, creative development, performance insights, and strong client partnerships. She earned her bachelor's from CU Boulder and her master's degree from the University of Denver. She is a mom of two kids (plus two dogs!) and Colorado native who enjoys anything outdoors, spending time with her family, traveling, reading and binging-watching Bravo.
Senior Media Strategist
Originally from Boston, MA, Laura moved to San Diego in 2021 and enjoys exploring California via beaches, hikes, and burrito shops. A graduate of Emmanuel College, she began her marketing career in higher education before transitioning to digital marketing agencies where she's been for the past 5 years.
Senior Project Manager
Born and raised in Colorado, Lindsey take full advantage of all the beauty the state has to offer. When she's not managing projects and collaborating with clients, you’ll probably find her exploring the Rocky Mountains, enjoying an evening at the park, or trying out a new local restaurant. As a Senior Project Manager, she enjoys finding gaps in processes and creating efficient and effective workflows for everyone involved.
VP, Growth
Luke Hubbard is a visionary leader in digital media with a specialized focus on managing global advertising budgets for clients that have exceeded an aggregate $400 million annually. In 2025, he was honored with the Google Impact Award for his work in driving creative impact through advanced media execution, including a full-funnel YouTube strategy. Under his leadership, his current portfolio have achieved record-breaking growth by leveraging data-driven strategies for established and emerging brands in e-commerce and lead generation. His extensive career includes a proven track record of delivering record-breaking revenue increases and market share expansion for a diverse roster of world-class brands. He has spearheaded high-impact media strategies for Zillow, Realtor.com, Red Bull, Brooks Brothers, Forever 21, Ring, UCLA, AARP, ChildFund International, and Mars brands like MyM&M’s and VCA. Recognized for fostering a collaborative culture and intellectual curiosity, Luke has successfully led cross-functional international teams of over 100 members. In addition to his agency leadership, he ran a successful marketing consultancy, where he doubled revenues year-over-year. Luke holds an MBA from Pepperdine University. (edited)
VP, Sales
Mike is a growth and marketing leader with more than 20 years of experience helping brands solve problems, break through plateaus, and scale profitably. He specializes in developing custom strategies that drive meaningful growth and loves seeing clients achieve their goals. Outside of work, Mike enjoys spending time with his 7-year-old son, playing golf, and cheering on the Chargers, Lakers, and Padres.
Senior Media Strategist
Molly originally hails from Washington State and proudly holds a degree from the University of Washington (Go Huskies!), where she majored in Communications with minors in Diversity, Sales, and Law, Society, and Justice. She launched her career in digital marketing, specializing in enhancing Paid Social campaigns for various brands across multiple social platforms. After spending five years in Seattle, Molly traded rain for sunshine and relocated to San Diego, CA in 2023, where she currently resides. When she's not immersed in marketing strategies, Molly enjoys spending time with friends and family, attending music festivals, traveling to new places, and doting on her four-legged son Alfie, the cat!
Technical Operations
Nelson lives in Reidville, SC, with his wife, three kids, and two cats. As a self-taught developer, he oversees the organization's tech infrastructure, specializing in automation engineering, IT operations, and cloud tools. Outside of work, Nelson is an avid PC gamer, TCG player, and new motorcycle rider.
Social Commerce Affiliate Coordinator
Nick was born and raised San Diego native. He graduated from San Diego State University, where he studied Integrated Marketing Communications. His background is in Influencer Marketing, and through that, he's found real passion in connecting with creators, bringing fresh ideas to any team he's collaborating with, and staying curious as the industry evolves. He loves the creative side of the work doe's just as much as the strategy behind it. Outside the office, you'll find him at the beach with his friends and family, keeping up with new movies, or building a Spotify playlist. He recently have found a love for film photography and always looking for the next place to travel. At home, his puppy Blu keeps him company and makes sure he never sits still for too long!
Associate Director, Client Partnerships
Pamela graduated from LSU in 2018 and since then, has built her career in the digital space, working at the intersection of strategy, performance, and client relationships. She is passionate about understanding the balance between business growth and profitability, while building the kind of trusted relationships that turn clients into long-term partners. Based in Texas, Pamela spends her time outside of work in the sun, watching college football, and traveling whenever she can.
Creative Director
Ryan is a graduate of Seattle University with a BA in Design and Psychology. He is a firm believer in community through art and has a passion for illustration and painting murals. A new resident of Los Angeles, he currently resides in Echo Park with his English Bulldog, Pongo.
Senior Social Commerce Strategist
Saad comes to Adquadrant with a background in organic social and influencer marketing spanning music, film, real estate, business, and live events. Originally from Savannah, GA, he earned his Bachelor's Degree in Voice Performance (opera) from Florida State University before trading the stage for strategy. He now resides in Miami Beach, where when he's not helping brands grow their audience and revenue, can be found bodybuilding and DJing.
Director, Media Strategy
A former US Marine who earned his B.A in Psychology from California State University, Northridge followed by an M.B.A. from Pepperdine University. Shawn has been working in digital marketing for over 10 years with a passion for data, cats, and a Digital Nomad lifestyle.
People Operations Manager
Born and raised in Minnesota, Taylor spent a few years in Chicago before landing in Los Angeles. With 8 years of experience in HR, she’s passionate about people, compliance, and building a great employee experience. Outside of work, she enjoys teaching yoga, traveling, hitting the beach, and exploring Disneyland or Universal Studios with her kids. She’s also a proud Frenchie mom and always up for a new adventure.
Senior Media Strategist
Trent is originally from Portland, OR and graduated from Vanguard University of Southern California with a BA in Marketing. Outside of work, Trent enjoys watching football (especially the Oregon State Beavers), traveling, and playing golf.
Media Strategist
Zac is a Paid Social Strategist based in Boise, Idaho, and a graduate of Boise State University. He got his start managing paid social in-house for an ecommerce brand before joining adQuadrant, where he now runs Meta and TikTok strategy across home services, retail, and DTC clients, driving meaningful growth for the brands he works with. He leverages AI to build smarter reporting and streamline his workflow, so more of his time goes to strategy and less to busywork. Outside of work, Zac's time is spent chasing around his toddler and two cats, and when he does get a spare moment, you'll find him on the softball field or the basketball court.