The Adquadrant Blog

Turn on enhanced conversions, then give each Google Ads campaign one conversion that counts real new customers, confirmed by your back end. Expect reports to disagree at first.

Structure Performance Max around margins. Split margin tiers into separate campaigns with custom labels, use asset groups for product themes, and improve bid inputs before touching targets.

DTC brands should use Google Demand Gen as a prospecting engine. Exclude existing customers, optimize to a signal that turns into purchases, and judge each campaign on its own job.

A TikTok Shop is ready for brand-led LIVE when it already sells without it, with proven product demand, a creator-video bench per product, stable inventory, strong shop performance and the capacity to go live on a schedule. Here are the five signals and a before, during and after plan for when you have them.

Brands scale TikTok Shop with GMV Max after the shop already shows proof of life, meaning steady orders, deep creator content per product and healthy operations. Here is the readiness test, budget and sequence to use.

DTC brands get sales from YouTube by running Demand Gen on purchases, briefing Shorts and in-stream separately, passing real order values and budgeting a lift test.