The Adquadrant Blog

Learn how DTC brands can adapt to Google AI Max by optimizing product feeds, audience signals, and profit-based measurement to maintain ROAS without keyword-level control.

As Adquadrant evolves from Agency to Intelligence Engine / Operating System, the market must understand what AQ believes and why AQ is built to lead what’s coming.

It’s no secret that Black Friday and Cyber Monday (BFCM) are two of the most important days on the calendar for any e-commerce brand. But you may not have known that increasingly, e-commerce customers are looking elsewhere for deals during the busy shopping season.

Best selling products are the backbone of profitability. These top performers aren’t just revenue generators—they’re brand builders, customer acquisition tools, and loyalty drivers. Yet, many brands fail to manage their best sellers strategically. They ride the wave of initial success but fail to nurture these products, leaving money on the table as momentum fades.

Major advertising platforms like Google Ads, Meta Ads, and TikTok Ads cater to different user behaviors and preferences, which means that ecommerce brands looking to make use of these ad platforms need both a nuanced understanding of what makes them unique as well as a bespoke strategy tailored to each of their strengths.

MER shows how much revenue each marketing dollar returns. Learn the formula, how to set an MER target from contribution margin, and 9 ways to improve it.