Most accounts feed YouTube whatever the social team already made. Adquadrant built Solvable a testing engine instead: five to seven new creatives a week, net-new briefs, standing syncs with the social team, and concepts written for YouTube rather than repurposed from feed. That cadence unlocked an audience the account had never made work. Gross profit rose 135% from August to September, and the second half of the year closed at $453,000 in gross profit, 40% ahead of the prior period.

Industry

Finance & Insurance / DTC

Key Services

  • YouTube
  • Creative Testing
  • Demand Gen

Results

$453K

gross profit in H2, up 40% from $322K

  • 135% gross profit growth from August to September
  • Five to seven new creatives tested every week
  • Concepts written for YouTube, not repurposed from social
Solvable

Impact

The channel had not changed; what went into it had. Briefing for YouTube rather than recycling feed assets turned an account that had never worked into one carrying real gross profit dollars — the measure that matters when upper-funnel video has to justify itself.

Solvable

's Results

$453K

Gross profit in H2, up 40% from $322K

135%

Gross profit growth, August to September

5-7

New creatives tested every week

The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!

icon

From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.

Solvable closed the half at $453,000 in YouTube gross profit, 40% ahead of the prior period.

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