Pier 1: AI-Generated Seasonal Backgrounds Lifted Shopping Click-Through 81%
Pier 1's ornament collection was running on plain white product images, the same as everyone else in the category. Adquadrant tested AI-generated seasonal backgrounds built in Merchant Center against those originals, changing nothing else. Click-through rose sharply while return on ad spend and cost per acquisition both held — a clean lift, not a bought one.
Industry
Home & Décor / Omni Retail
Key Services
- Google Shopping
- Merchant Center
- AI Creative
Results
81%
lift in click-through rate, period over period
- Return on ad spend and cost per acquisition both held flat
- One variable tested, so the read is clean
- Built in Merchant Center against the original product images
What We Did
Adquadrant built AI-generated seasonal backgrounds in Merchant Center and tested them against the original plain white product images, changing nothing else in the campaign. Holding every other variable constant is what makes the click-through lift attributable to the imagery.
Impact
A click-through lift only counts if efficiency survives it. Holding return on ad spend and cost per acquisition flat while click-through rose 81% means the imagery earned attention rather than buying it — and because only one variable moved, the result transfers to the rest of the catalog.
Pier 1
's Results
81%
Click-through rate, period over period
Flat
Return on ad spend and cost per acquisition
1
Variable tested, so the read is clean
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Pier 1 lifted Shopping click-through 81% with AI-generated seasonal backgrounds, efficiency held.
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