Freck Beauty: A 26.9% Creator Response Rate Against a Standard of Roughly 1%
Most brands recruit TikTok Shop affiliates by messaging creators at volume and hoping. Freck's standard outreach was converting about 1% of messages into sample requests. Adquadrant rebuilt the approach around a targeted content challenge: 2,914 creators contacted, 784 sample requests back, and a reply rate roughly 25 times what these campaigns normally produce. Monthly sample requests rose 364%, and 183 creators are now holding product with content due.
Industry
Beauty & Skincare / DTC
Key Services
- TikTok Shop
- Affiliate Recruitment
- Creator Strategy
Results
26.9%
sample request rate, against a ~1% standard
- 2,914 creators contacted, 784 sample requests returned
- Reply rate roughly 25x a normal campaign
- 183 creators holding product with content due
What We Did
Adquadrant replaced volume outreach with a targeted content challenge — a reason for creators to reply rather than another sampling request. 2,914 creators were contacted and 784 sample requests came back, with 183 creators now holding product and content due.
Impact
Volume outreach treats creators as a numbers problem. Replacing it with a content challenge gave creators a reason to answer, and a recruitment engine that converts a quarter of the people it contacts changes what an affiliate programme can be scaled to.
Freck Beauty
's Results
26.9%
Sample request rate, against ~1% standard
25x
Reply rate versus a normal campaign
364%
Monthly sample requests, month over month
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Freck Beauty's rebuilt affiliate engine converts 26.9% of creators contacted, against a ~1% standard.
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