Securing a New Acquisition Channel Through Facebook: CASE STUDY
The international online gaming (gambling) industry is a highly competitive and mature one. There is often player saturation, which makes it difficult for advertisers to penetrate this demographic through traditional acquisition channels.
Facebook Video Ads Explained
A lot of rumors are buzzing with regards to Facebook moving into video ads. After all, the company needs to maintain its push into new income streams to keep generating a growing profit stream. The new feature involves automated video playing as soon as a user hesitates on a link or video ad image, so marketers are salivating on the potential.