The “Uberfication” of Consumerism
Apps such as the “touch a button and get a driver for hire” Uber have tapped into this growing expectation by offering users the ability to request transportation and pay with just a tap of their mobile phone. The ease with which mobile users can now use their phones and receive real life services is quickly changing out companies approach mobile marketing and how they reach their customers
When users are able to request services, receive them in person, and pay for them using just taps on their cell phones they are struck by how simple it is. Uber has brought this concept to nearly every corner of the world, and many similar start-ups are working to follow this successful group.
Ease of advertisement
Since many of these companies are finding considerable success, they also serve as an excellent window for advertisements. Users of these apps are creating a specialized advertising audience interested in the instant, mobile accessible services. This provides cross advertising opportunities for others delivering other services. For example, a transportation company, such as Lyft or Uber, creates great advertising space for food delivery companies.
The more companies offering these types of community oriented, virtually accessed services can work together, the more doors for success they can open. Contractors working for various companies are finding the opportunities lucrative. Companies could pool local contracting resources as well as login accounts and other aspects of the business to continue to making access the services easier for customers. The easier it becomes, the more it will appeal to new customers, and the greater growth potential each company has.
Uber has begun to open the doors that show how easily companies who target the same audiences but offer different services can work together for their mutual benefit. The opportunities for marketing and advertising are endless.