Campaign ManagementFebruary 16, 2018Why Display Is For “Branding,” Not AcquisitionHave you ever funded a display advertising campaign in hopes of high click through and conversions but once the report comes back you see an abysmal performance?
Campaign ManagementFebruary 9, 2018How To Grow Your Customer Base at a Fixed Predictable RateThere’s nothing as exciting than seeing your customer base and revenue skyrocket but these events are few and far between. They happen during major holidays.
UncategorizedFebruary 9, 2018How To Find Untapped Acquisition ChannelsThere are more than enough sources of traffic to kick start the momentum of your app.
Campaign ManagementFebruary 2, 201810 Ways Publishers Botch Ad MonetizationAdvertising campaigns can become so convoluted that many go stale or get botched straight from the beginning. The following are ten quick overviews of these types of mistakes one is bound to make with ads.
UncategorizedFebruary 2, 20185 Reasons Why Your App Gets DeletedYou’ve worked hard on building a valuable app. You’ve done the work to get it on the marketplace. It begins to pick up steam. Then you see it drop in the charts. Users are deleting your apps.
UncategorizedJanuary 26, 2018Deeplinking: Mobile and What It MeansThe purpose of direct mobile marketing campaigns is to place a piece of advertising (banner, text link, or in-lay video) that encourages app users to click.
UncategorizedJanuary 26, 20185 Ways to Drive Down Mobile App User Acquisition CostsIn any business, the cost of attracting new customers far outweighs the cost of keeping current customers happy. In the mobile app marketing world, though, it’s all about bringing in new eyes and getting exposure for your app.
Facebook AdvertisingJanuary 19, 2018Facebook Testing New Mobile Ad NetworkFor the first time, Facebook is going outside of its conventional app to advertise to a broader audience.Facebook recently began testing a mobile ad network that allows the company to connect advertisers with other third-party applications.