Insights

AdWords Quality Score is a metric all advertisers need to keep in mind in order to succeed with Google’s advertising platform.

With the countless choices one has in the app marketplace it is crucial to provide one which caters to the user.

Released in March 2014, Facebook introduced us to a new way to help advertisers keep organized and drive results using their campaign objectives.

We are all accustomed to the idea that Web users access information, social media, and commerce through a variety of platforms and gadgets, but there is a growing shift in culture & society which has given rise to what is now known as the “mobile-only user”.

Millions of app are currently available across the major app marketplaces provided by Google, Apple, Windows, and others. Each day thousands are submitted.

People are in a rush which seems to have created a fracture between content producers and their readers.

While Apple passes their 500 Millionth iPhone sale it has increasingly become apparent that it’s not exactly “easy” to get noticed in the iOS App marketplace. The iOS app store breached its 1 millionth app in 2013.

Mobile has forever changed the landscape of branding, business, marketing, and promotion. The adoption of smart phones, tables, and other mobile devices has been astounding.