Campaign ManagementAugust 3, 20183 Bullet-Proof Ways to Lower Your Cost Per Customer AcquisitionThe Cost Per Customer Acquisition is a cost derived from how much you spend (or are willing to spend) to order to convert an individual into a paying customer.
UncategorizedAugust 3, 2018The Truth About What it takes for Native Ads to be EffectiveNative advertising is the type supposed to fit seamlessly within the context of the content.
UncategorizedJuly 27, 2018The Pros of Responsive Design [Plus Examples]A responsive design has been a topic of discussion the past few years because it has the ability to conform to the device standards.
Campaign ManagementJuly 27, 2018CPA, CPI, CPL, CPC, CPM, SDK, LMAO: What’s Most Important In Digital Advertising?In this big, expansive world of marketing and advertising we are inundated with many different acronyms.
Facebook AdvertisingJuly 20, 2018Cheap, High Converting Traffic from Facebook: A Simple Set of ActionsWhat does your audience look like? Take a moment to think who comprises your customer base and where they fit within your audience.
UncategorizedJuly 20, 2018How To Close the Gap Between Downloads and Mobile App AdsThe adoption of the app marketplace has created incredible winners and given many individuals and companies their first viable foray into app development.
UncategorizedJuly 13, 2018What Marketers Are Getting Wrong About AppsAccording to Nielsen about 86% of mobile users spend their time in apps …
UncategorizedJuly 13, 2018Who’s Winning the Mobile Race?With so many major companies buying up startups and services in the mobile marketplace it makes you wonder … are we in the era of an app “arms race”?