Commerce Strategy

Meet our playbook.

Spinning your wheels? We know the feeling.

‍We’ve been helping consumer-driven brands scale for over a decade, so we’ve watched the rise and fall of The Gilded DTC Age—hell, we’ve lived it.

We’ve helped countless clients grow their brands in this economic landscape, where paid media performance is volatile, the future is murky (tariffs, anyone?), and scaling profitably feels like threading a needle with a hot dog.

That’s when Commerce Strategy was born: A playbook that takes a multichannel approach with our lean team, going broader and deeper, and helping our clients scale beyond their wildest dreams.

More About Our Services
Our Team

Big thinkers. Big doers, too.

No layers of middlemen, account managers, and junior designers here—just a team of experienced strategists who bring it all to life.

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Courtney McCallCourtney McCall

Courtney McCall

Director, Operations
Ryan RuizRyan Ruiz

Ryan Ruiz

Creative Director
Arjun JollyArjun Jolly

Arjun Jolly

Chief Strategy Officer (CSO)
Andy MageeAndy Magee

Andy Magee

Senior Media Strategist
Daniel ShepherdDaniel Shepherd

Daniel Shepherd

Senior Media Strategist
Hailey BranhamHailey Branham

Hailey Branham

Senior Director, Client Partnerships
Jacob CorsaroJacob Corsaro

Jacob Corsaro

Director, Brand Partnerships
Kaitlyn GreeneKaitlyn Greene

Kaitlyn Greene

Senior Media Strategist
Laura BenoitLaura Benoit

Laura Benoit

Senior Media Strategist
Molly BransonMolly Branson

Molly Branson

Senior Media Strategist
Shawn AssadShawn Assad

Shawn Assad

Director, Media Strategy
Trent BaugusTrent Baugus

Trent Baugus

Senior Media Strategist
Warren JollyWarren Jolly

Warren Jolly

CEO
Ellie DeardorffEllie Deardorff

Ellie Deardorff

Director of Social Commerce
Ashley PierrotAshley Pierrot

Ashley Pierrot

Controller
Joseph SunderJoseph Sunder

Joseph Sunder

Associate Director, Client Partnerships
Lindsey TurnerLindsey Turner

Lindsey Turner

Senior Project Manager
Abbi PageAbbi Page

Abbi Page

Senior Art Director
Ashley GarrettAshley Garrett

Ashley Garrett

Sr. Media Strategist - Paid Social
Cooper DavisCooper Davis

Cooper Davis

Senior Media Strategist
Erick SmithErick Smith

Erick Smith

Senior Client Partner
Jordan PantherJordan Panther

Jordan Panther

Media Strategist
Katie SuggsKatie Suggs

Katie Suggs

Senior Client Partner
Luke HubbardLuke Hubbard

Luke Hubbard

VP, Growth
Mike IacoMike Iaco

Mike Iaco

VP, Sales
Nelson TorresNelson Torres

Nelson Torres

Technical Operations
Nick CicaloNick Cicalo

Nick Cicalo

Social Commerce Affiliate Coordinator
Pamela Covert-HoutmanPamela Covert-Houtman

Pamela Covert-Houtman

Associate Director, Client Partnerships
Saad QureshiSaad Qureshi

Saad Qureshi

Senior Social Commerce Strategist
Taylor KinneyTaylor Kinney

Taylor Kinney

People Operations Manager
Zac HeaverloZac Heaverlo

Zac Heaverlo

Media Strategist
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We grew Ghost Golf by 435%. What can we do for you?

Reach out for a no-commitment analysis. We’ll dive into your data, spot inefficiencies, and design a strategy for scaling profitably.

Get a Commerce Strategy Audit

Steal our secrets.

We regularly publish content about our Commerce Strategy experiments and how we’ve helped our clients scale. Explore our most popular content – and follow along by signing up for emails below.

YouTube Ads for DTC Ecommerce That Drive Sales, Not Just Views

YouTube Ads for DTC Ecommerce That Drive Sales, Not Just Views

DTC brands get sales from YouTube by running Demand Gen on purchases, briefing Shorts and in-stream separately, passing real order values and budgeting a lift test.

YouTube
Google Ads
Measurement
Stop Letting Ad Platforms Grade Their Own Homework: The DTC Incrementality Testing Playbook

Stop Letting Ad Platforms Grade Their Own Homework: The DTC Incrementality Testing Playbook

How DTC brands run geo-lift and holdout tests, and how to agree up front on what every result means so the answer actually changes the budget.

Measurement
Agentic Paid Media Workflows: Why AI Agents Still Need a Human in the Driver's Seat

Agentic Paid Media Workflows: Why AI Agents Still Need a Human in the Driver's Seat

Agentic paid media workflows use AI agents to monitor, rebalance and launch across Meta and Google. How DTC brands get results with a strategist in the loop.

Google Ads
Meta Ads
AI & Strategy
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