How to Overcome Creative Fatigue on TikTok
All advertisements have an expected lifespan, but on TikTok’s platform, where viral content reigns supreme, that lifespan is very short, thanks to a unique challenge on TikTok: creative fatigue.
Creative fatigue is the gradual decline in ad performance simply because viewers are tired of seeing it. TikTok’s algorithm prioritizes freshness and penalizes repetition, demanding a constant supply of new and engaging content.
To prevent creative fatigue on TikTok, ecommerce brands need a deep understanding of TikTok's dynamics, leveraging both creative innovation and strategic scheduling to maintain engagement.