Attribution • Digital Marketing • E-Commerce Marketing • Facebook Advertising • Paid Media • TikTok AdvertisingFebruary 6, 2024Effective Persona Targeting in 2024: Meta and TikTok Tactics for D2C MarketersPersona Testing is an innovative digital marketing strategy that’s particularly useful for direct-to-consumer (D2C) brands. It’s the strategic process of creating fictional yet realistic user profiles or 'personas' that replicate various segments of your target market.
