Insights

Influencer marketing is quickly becoming the gold standard for marketing in the beauty industry. It has exploded, with the influencer market estimated to be valued at over $24 billion by the end of 2024. Beauty brands are perfect candidates for influencer marketing because their products already look great in pictures and videos, and influencers already know how to show them off in a way that resonates with their audiences.

Food and beverage influencers are trusted voices in their communities. Their followers look to them for advice on recipes, new food products, and drink trends. When an influencer recommends a product, their audience is likely to listen and make a purchase. The results speak for themselves. For example, HelloFresh, the world's first meal kit company, has become a global success partly due to its effective influencer marketing strategy on platforms like Instagram.

In this comprehensive guide to Influencer Marketing, we’ll walk you through why you need to consider this marketing tactic and show you how and why Influencer Marketing works.