Insights

Best selling products are the backbone of profitability. These top performers aren’t just revenue generators—they’re brand builders, customer acquisition tools, and loyalty drivers. Yet, many brands fail to manage their best sellers strategically. They ride the wave of initial success but fail to nurture these products, leaving money on the table as momentum fades.

In an age where sustainability and affordability are at the forefront of consumer decisions, branded resale programs have emerged as a solution for businesses looking to stay competitive. These programs allow brands to facilitate the resale of pre-owned items directly within their ecosystem, offering a seamless and engaging experience for both sellers and buyers.

Retail Media Networks (RMNs) are redefining how brands connect with consumers, offering a strategic edge for businesses ready to scale their reach and impact. These platforms, owned and operated by retailers, allow brands to advertise not only on digital assets like retailer websites and apps but also through in-store placements, creating an integrated approach to consumer engagement. 

TikTok has evolved from an entertainment hub into a powerful, visual-first search engine that is transforming how users discover information. While its search functionality once focused on trend-based queries—like viral sounds, challenges, and influencers—it now serves as a go-to resource for everything from product reviews and tutorials to travel recommendations and shopping inspiration.

Snapchat has become a powerhouse in the world of ecommerce advertising, offering businesses a direct line to younger audiences through creative and immersive ad formats. With over 443 million daily active users—a 9% growth as of October 2024—Snapchat Ads are more relevant than ever for brands seeking to engage Gen Z and Millennials.

TikTok has emerged as a cultural and marketing juggernaut, boasting over 150 million users in the United States alone. This growth has positioned TikTok as a critical platform for brands seeking to connect with vast and diverse audiences through paid advertising. Unlike its social media predecessors, TikTok thrives on engagement and interactivity, offering advertisers unprecedented access to consumers who spend an average of 95 minutes per day on the platform.

The subscription model economy has revolutionized the way direct-to-consumer (DTC) brands operate, offering a path to consistent, predictable revenue and deeper customer relationships. For ecommerce businesses, subscription-based business models provide more than just recurring income—they create opportunities for stronger brand loyalty and scalable growth.

As we approach 2025, TikTok Shop is poised to revolutionize the ecommerce landscape, offering brands unprecedented opportunities to engage with consumers. Since its U.S. debut in September 2023, the platform has experienced remarkable growth, exemplified by surpassing $100 million in sales on Black Friday 2024, a threefold increase from the previous year.