Attribution • E-Commerce Marketing • Facebook AdvertisingMay 23, 2024Mastering Dynamic Ads for Broad Audiences (DABA) and Dynamic Product Ads (DPA)Meta platforms offer robust ad targeting and placement tools—Dynamic Ads for Broad Audiences (DABA) and Dynamic Product Ads (DPA)— designed to help advertisers target customers at different points of the buying journey, leveraging sophisticated algorithms to place the right products in front of the right eyes at the right time.