Insights

Economic slowdowns test every assumption consumer brands make, from how they price and position products to how they acquire and retain customers. And while economic signals are rarely clear, whether it's persistent inflation, tightening tariffs, or declining consumer confidence, the easy default is to hit pause. Delay launches. Cut back on marketing. Wait for clarity. But that’s not how leaders thrive. Economic slowdowns are more than a dip in demand; they’re catalysts for change.

If you still think Klaviyo is just an email and SMS platform, you’re missing the bigger picture—and likely leaving money on the table. In ecommerce today, success isn’t just about reaching your customers. It’s about knowing them—deeply—and using that insight to deliver the right message at the right moment, every time. Klaviyo isn’t just a tool for sending messages; it’s a full-fledged B2C CRM—a Customer Data and Engagement Marketing Platform—built to connect the dots across the entire customer journey.

The pet industry is booming, and subscription models have become a go-to strategy for brands looking to generate recurring revenue, strengthen customer loyalty, and increase lifetime value (LTV). Pet owners love the convenience of auto-replenishing essentials like food, treats, and supplements, while brands benefit from a steady revenue stream and predictable inventory planning. However, not all pet subscription services succeed.

For health and wellness brands, growth isn’t just about acquiring new customers—it’s about keeping them. Research shows that acquiring a new customer costs five to ten times more than retaining an existing one. Yet, many brands pour their budgets into paid ads and promotions without optimizing the real driver of profitability: repeat purchases. Unlike fashion or luxury goods, health and wellness products have built-in repeatability.

Imagine walking into your favorite coffee shop, and before you even order, the barista hands you your usual drink—extra hot, oat milk, no sugar—because they know you. It’s personal, seamless, and makes you feel valued. That’s the level of personalization today’s consumers expect from brands. Gone are the days when basic segmentation—like sending the same generic email to every subscriber—was enough.

As mobile commerce continues to expand, traditional ad channels are becoming more expensive and less efficient, forcing ecommerce brands to rethink their customer acquisition strategies. The brands that scale successfully are those leveraging AI-powered ad tech to optimize performance, reduce wasted spend, and maximize return on ad spend.

Ecommerce brands are navigating a fundamental shift in customer acquisition strategies. With rising customer acquisition costs (CAC) on traditional paid channels and increased privacy regulations altering how brands track user behavior, marketers are seeking sustainable, high-ROI solutions. One such strategy gaining traction is referral marketing—a cost-effective way to turn existing customers into brand advocates, driving organic growth while reducing dependency on paid media.

Discounts are a quick way to boost traffic and revenue, but heavy reliance on them comes at a cost. They often cheapen your brand and attract price-conscious shoppers who lack long-term loyalty. High-value customers—the kind who make repeat purchases and advocate for your brand—aren’t motivated by discounts. Instead, they prioritize quality, reliability, and meaningful experiences over saving a few dollars.