Attribution • E-Commerce Marketing • Paid MediaApril 11, 2024Marketing Efficiency Ratio: Strategies for Smarter SpendingAs the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important.
Attribution • Black Friday and Cyber Monday • Digital Marketing • E-Commerce Marketing • Email Marketing • Holiday Marketing • Organic Advertising • Paid Media • Personalization • Shopify MarketingJuly 31, 2023Leveraging iOS 17 for Enhanced eCommerce Holiday Strategies
E-Commerce Marketing • Personalization • Shopify MarketingJuly 31, 2023Personalization at Scale: How AI-Generated Video Content is Boosting Customer Loyalty for Brands
E-Commerce Marketing • Shopify MarketingJuly 11, 2023Direct Mail Automation 101: Automated Direct Mail Marketing for Shopify that Packs a Punch
Digital Marketing • E-Commerce Marketing • Google • Paid Media • Shopify MarketingMarch 22, 2023Analyzing the Effectiveness of Customized Google AdsFrom the right platform and personalization to chatbots and mobile apps (and more), these e-commerce partners will help you grow in 2023.
Digital Marketing • E-Commerce Marketing • Shopify Marketing • Social Media MarketingJanuary 18, 2023eBook: 2023 E-Commerce Partner PlaybookFrom the right platform and personalization to chatbots and mobile apps (and more), these e-commerce partners will help you grow in 2023.
Attribution • Facebook Advertising • Snapchat Marketing • Social Media Marketing • TikTok AdvertisingDecember 2, 2022eBook: Improving Omni-Channel Marketing Results With A Multi-Touch Measurement and Attribution ModelAs digital privacy evolves, the measurement and attribution of your brand's ad spend just gets harder. Our guide makes it easier.
E-Commerce Marketing • Social Media MarketingJune 22, 2022Put Together Your Data Puzzle with Offline ConversionsFeel like privacy changes are leaving you blind when calculating your ROAS? Learn how to use offline conversions to give your e-commerce brand better insights.