Paid Social Advertising Focused On How Each Platform Benefits Your E-Commerce Brand

We help businesses achieve exponential growth through advanced
digital solutions.

In a landscape where one size doesn’t fit all, how can you create a native presence that engages users and converts customers?

With over 82% of North Americans over 13-years-old regularly logging into social platforms, paid social media is a vital component of your e-Commerce brand’s marketing mix. Facebook and Instagram lead the way (approaching almost 400 million daily active users across both platforms) while Snapchat, Pinterest and Reddit feature hyper engaged audiences that consume content in differing ways. TikTok, the latest addition to the game, is perhaps the most unique platform of them all, where users expect (and only engage with) bespoke creative experiences from friends, creators and brands alike.
Paid social marketing requires an understanding of what’s needed to create truly native user experiences on each individual platform. What works on Facebook and Instagram may not work on Snap and it definitely won’t work on TikTok or Reddit. Each platform’s audience consumes different types of content, often in different ways - from Carousels and GIFs to lenses, trends and karma, for example - and paid social ads should feel endemic to the user’s experience, specific to the platform. We’ve created precisely that for some of the world’s most ambitious brands.

Get in touch

Digital Strategy

  • Planning + Consulting
  • Conversion Rate Optimization
  • Customer Persona Builds
  • Attribution + Analytics
  • Omnichannel Strategy
  • Data Science + Insights

Paid Media

  • Paid Search
  • Paid Social
  • Native Advertising
  • Google Shopping
  • Display & Video Ads
  • Programmatic

Earned & Owned

  • Email Marketing
  • SMS & Messenger Marketing
  • Influencer Marketing
  • SEO
  • Creative Development
  • Content Marketing

Paid Social Media Ad Spend

$514,000,000

$514,000,000

Paid Social Media Revenue

$3,100,000,000

$3,100,000,000

It’s possible that you’ve been allocating your paid social media spend to just Facebook and Instagram, and you’re looking to explore additional channels. Or, perhaps you have a brand presence on each platform, but success has been limited and you’re looking to scale.

Earned & Owned

The digital channels you curate—SEO, content, email, creative, and earned social—are the foundation of your brand. Put your best digital foot forward.

Learn More

adQuadrant is a value-driven partner focused on helping e-Commerce brands achieve their dreams.

We turn e-commerce brands into today’s fastest-growing companies.
“adQuadrant has been an amazing addition to our marketing team! They hit the ground running from day one and helped us achieve 200% growth in Paid Search & 150% growth in Paid Social.”
-Adele Nasr, CMO, Aventon Bikes
“Before adQuadrant, our Google Ads ROAS was all over the place. They helped us scale efficiently while maintaining 600% ROAS, and our revenue has almost doubled. They’re the best agency we’ve ever worked with.”
Chris Yap, Founder & CMO
“After iOS 14, we were excited to see the numbers come back up so quickly. In less than two weeks, adQuadrant brought our Facebook ROAS back up over 1,000% and our YTD is sitting a 1,061%.”
Cassidy Macleod, Field & Brand Marketing Manager, Stella & Dot

The Paid Social Media Marketing Agency With An Omni-Channel Mindset

Value-driven growth strategies that unlock maximum profit.

We’re quickly closing in on a decade of experience in the paid social media space and we’ve learned a few things along the way. Our experts have gained the insights and expertise that matter most to your e-Commerce brand. From bespoke, platform specific creative and attribution to audience identification and targeting. We also have an inside line to each platform’s best representatives, which keeps us updated on everything happening (like iOS tracking updates and average competitor benchmarks, for example) inside the platforms.

Here's how our approach is different.

1. Bespoke Creative Designed to Convert
We’ve created a proprietary Value Proposition Canvas, which we utilize to gather the psychographic insights required to speak to your customers in a manner that invokes full-funnel actions. We’ve been able to test what works (and what doesn’t!) on each paid social media platform and we utilize that experience to create native, platform and placement-specific creative that enhances your user’s experience. Now you’re set up for success from day one.

Perhaps you’ve tried running Reddit Auction Ads, Facebook DPAs & Snap Stories or maybe you’ve entertained trying TikTok ads. On the other hand, maybe you’re unclear on the difference between any of them. We’ve tried it all and this is how we build a strong account base - one that’s prepared to scale quickly.

2. Audience Targeting in an Increasingly Private Digital World
Using our proprietary Value Proposition Canvas, we identify the most valuable users to your e-Commerce brand. We use our canvas in combination with 1st party and vetted 3rd-party data to target the users most likely to achieve your goals. This ensures that your targeting isn’t limited, which can make it far more expensive for your ads to deliver. This is how we set you up for success, ensuring that you have a strong base of customers to build and scale from, moving forward.

Recent privacy updates have made reaching the right people at the right time and place more difficult than ever. Our approach addresses the privacy issues you face today and the ones you’ll face tomorrow.

3. Omni-Channel Campaign Optimization
If you’ve ever wondered if TikTok or Reddit might be right for your e-Commerce brand, the answer is, maybe. As paid social media experts, it’s our job to follow your audience anywhere they’re consuming content. While it’s vital to understand which sandboxes will resonate with your brand, it’s perhaps even more vital to understand which sandboxes to steer clear of. With our experience and platform partnerships, we can amplify your brand messaging to the appropriate channels and with platform-specific creative that converts.

The differences between the major paid social media platforms are nuanced, but incredibly important to your brand’s success on each platform. Simply put, you need a strategy for each platform. We get it and we can help you get it, too.

68% INCREASE IN SALES
adQuadrant’s efforts led to a ROAS of 3,301% and boost organic search sales by $16 Million.

↑ 68% Increase in Total Sales
↑ 45% Website Traffic Increase
↑ 82% Organic Search Sales Increase

View Case Study

14,000 SIGNUPS IN 90 DAYS
An eBook download campaign secured 14,000 email contacts with a ROAS of 758%.

↑ 14K   Event Signups in the First 90 Days
↑ 758% First 90 Days Event Ad Campaign ROAS
↑ 370% First 90 Days ROAS

View Case Study

$1.1M MONTHLY REVENUE
Snow’s Snapchat presence drove an incremental $800K+ in revenue in 30 Days.

↑ $500K December Ad Spend
↑ 7,200    December purchases
↑ $1.1M   December Revenue

View Case Study

2,924% ANNUAL ROAS
adQuadrant’s focus on Facebook and Instagram, increased Stella & Dot's YOY revenue growth from 67% to 100%

↑ 2924% Yearly ROAS
↑ 67%      YOY Paid Social Revenue Growth 2017-2018
↑ 100%    YOY Paid Social Revenue Growth 2018-2019

View Case Study

1,140% BLACK FRIDAY ROAS
UNTUCKit’s Facebook and Instagram campaigns saw a 300% new customer ROAS and entry into the international markets

↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462%  Targeted"Gifting" Campaign  ROAS

View Case Study

Let’s get started with a comprehensive Paid Social Media audit of your accounts to find out if we’re the right agency for you.

Our checklist allows us to diagnose the most common issues holding you back and to identify your biggest and best opportunities.

Let us show you what you’re missing out on.

Account Basics: Pixel functionality, Catalogs, Campaigns, SKAN/SKAd and ad placements optimized to achieve your goals
Campaign Structure & Spend: Full-funnel spend allocation, Campaign Objectives set to complete your goals
Audience Targeting: Overlap audit, Exclusions, 1st-Party seeded LALs, GA Interests & Affinity Audiences
Optimization: Campaigns optimized to achieve your goals with a focus on CPA and ROAS
Creative: Bespoke, platform-specific assets that match the customer’s purchase journey position

68% INCREASE IN SALES
adQuadrant’s efforts led to a ROAS of 3,301% and boost organic search sales by $16 Million.

↑ 68% Increase in Total Sales
↑ 45% Website Traffic Increase
↑ 82% Organic Search Sales Increase

View Case Study

14,000 SIGNUPS IN 90 DAYS
An eBook download campaign secured 14,000 email contacts with a ROAS of 758%.

↑ 14K   Event Signups in the First 90 Days
↑ 758% First 90 Days Event Ad Campaign ROAS
↑ 370% First 90 Days ROAS

View Case Study

$1.1M MONTHLY REVENUE
Snow’s Snapchat presence drove an incremental $800K+ in revenue in 30 Days.

↑ $500K December Ad Spend
↑ 7,200    December purchases
↑ $1.1M   December Revenue

View Case Study

2,924% ANNUAL ROAS
adQuadrant’s focus on Facebook and Instagram, increased Stella & Dot's YOY revenue growth from 67% to 100%

↑ 2924% Yearly ROAS
↑ 67%      YOY Paid Social Revenue Growth 2017-2018
↑ 100%    YOY Paid Social Revenue Growth 2018-2019

View Case Study

1,140% BLACK FRIDAY ROAS
UNTUCKit’s Facebook and Instagram campaigns saw a 300% new customer ROAS and entry into the international markets

↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462%  Targeted"Gifting" Campaign  ROAS

View Case Study