Fashion Nova

Paid Social

adQuadrant efforts successfully demonstrated that advertising on Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing Channels.

↑ 68% Increase in Total Sales
↑ 45% Website Traffic Increase
↑ 82% Organic Search Sales Increase

adQuadrant efforts successfully demonstrated that advertising on Facebook generated additional sales at an incredible ROAS, and amplified sales and engagement across other marketing Channels.

Problem

A women’s fashion brand, already successful with influencer and organic social media efforts, wanted to determine if paid social advertising could drive incremental sales.

Solution

adQuadrant developed the brand’s paid social advertising strategy to drive online sales.

adQuadrant Introduced a variety of different prospecting and retargeting strategies along with multiple ad types,
including Collections, influencer-centric and Dynamic Product Ads. Brand recognition was leveraged to drive
efficient, broad reaching prospecting that would grab attention while still driving strong intent to convert.

Results

adQuadrant efforts successfully demonstrated that advertising on Facebook generated additional sales at an incredible ROAS,
and amplified sales and engagement across other marketing channels, including organic search.

Total company sales increased 68%, from $54 million to $91 million. Facebook/Instagram ROAS was between 2,849% and
3,301% on social campaigns. Organic search sales increased from $19 million to $35 million, a jump of 82%.

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