Stella & Dot

Paid Social | Facebook

Using just Facebook and Instagram, overall ROAS was 2924% in 2018 and 2053% in 2019.

↑ 2924% 2018 ROAS
↑ 67% YOY Paid Social Revenue Growth 2017 (pre-adQ)-2018
↑ 100% YOY Paid Social Revenue Growth 2018-2019

Using just Facebook and Instagram, overall ROAS was 2924% in 2018 and 2053% in 2019.

Problem

A women's high-end multi-level-marketing jewelry and clothing company experienced varied success from running paid social strategies in-house, which performance all over the board. They wanted their campaigns to perform reliable while increasing aggregate ROAS.

Solution

After extensive testing to determine which audiences responded best (and which didn't), adQuadrant discovered how to execute and refine campaigns to generate massive ROAS. Bringing structure to campaigns with consistent video creative and top-quality assets allowed the campaigns to run in a profitable and powerful manner.

adQuadrant split the client's monthly ad spend budget 80/20 between direct response and Stylist recruitment. This generated revenue and helped grow their marketing and promotional legs as Slylists continued to boost Stella & Dot's organic content.

Results

Using just Facebook and Instagram, overall ROAS was 2924% in 2018 and 2053% in 2019.

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