SNOW

Problem

A high-end at-home teeth whitening kit was running ads on Facebook and other platforms, but was not taking advantage of the major opportunities that Snapchat offered.

Solution

Using a combination of Snapchat Story ads featuring celebrity endorsers and creative built around advertorials and specific calls to action, adQuadrant helped Snow create a high-performing funnel with extremely low CPM.

adQuadrant partnered very heavily with Snapchat to determine how best to leverage the platform, including retargeting pixels and new advertising features. They were able to unlock a variety of private beta features that were not available to typical advertisers, such as goal-based bidding, to incrementally improve returns and scale aggressively.

Results

adQuadrant was able to transform Snow’s Snapchat presence into a channel as powerful as Facebook. With extremely low CPM, adQuadrant connected with a young, high-converting audience more than willing to purchase a $150 product at very high volume.

Snapchat’s Story Ads clearly communicated the importance and desire for SNOW’s patented, celebrity owned teeth whitening system among its target demo and drove an incremental $800k+ in revenue during December 2018 alone.