With the ability to reach target audiences in more ways than ever before, how can your brand create an omni-channel strategy that converts users into customers?
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Digital Marketing Ad Spend
$539,000,000
$539,000,000
Digital Marketing Revenue
$3,210,000,000
$3,210,000,000
There's a chance that none of this is news to you and that your brand had dabbled in various channels throughout the digital marketing landscape. But, maybe you’re having a hard time truly honing in on your audience, achieving conversions at scale or even correctly attributing your ad spend to those conversions. That’s where we come in.
adQuadrant is a value-driven partner focused on helping e-Commerce brands achieve their dreams.
Full-Service Digital Marketing Focused On Growing Your E-Commerce Brand
Value-driven growth strategies that unlock maximum profit.
We’ve spent the better part of the last decade designing and executing digital marketing strategies for some of the largest e-Commerce brands. From athleisure and e-mobility to fin-tech and beauty (and beyond!), our experts have collected the insights and knowledge most valuable to your brand. Whether it’s identifying your audience and where they spend their time, creating bespoke persona, platform and placement specific experiences designed to convert or proving the efficacy of your digital marketing efforts, we’ve done it all. We also have incredible relationships with the best representatives from each digital marketing platform, which keeps us updated on everything happening in the space.
Here's how our approach is different.
1. Omni-Channel Strategies With a Twist
It’s not just a matter of selecting the right channel, but determining the effect of that channel in ushering customers along their purchase journey. Some channel strategies will drive high-quality traffic to your site at the cheapest rates in the industry, but they’ll struggle to deliver a palatable ROAS. Other strategies will deliver strong returns on spend, but they’re tough to scale because the audiences are limited. Our strategies are focused on your user’s purchase journey, creating consistent omni-channel messaging that converts them from prospect into customer.
It’s no longer enough to have an active omni-channel presence. Today’s successful e-Commerce brands require a deeper understanding of the true benefit of each digital marketing channel as it relates to their bottom line. After all, you’re here to earn - not spend.
2. Customized Creative Strategies
Our experts designed a proprietary Value Proposition Canvas that helps them to identify your e-Commerce brand’s most valuable users and understand where they spend their time. We combine this information with 1st Party and vetted 3rd-Party data to target the users most likely to become your customers with bespoke persona, platform and placement specific creative. This provides you with a strong base of customers to build and scale from, moving forward.
Right person, right place, right time, right? Not so fast. As digital privacy continues to evolve, It’s becoming increasingly difficult to hone in on your target audience and communicate to them with creative that converts. Each digital marketing channel requires a specific strategy and we’ve built precisely that for some ambitious brands.
3. Advanced Attribution Strategies
Is platform data enough? What about Google Analytics? Should Shopify data be the source of truth? You have questions about attribution, and we have the answers. Truth be told, platform data, GA data and Shopify data are worthless… in a vacuum. Successfully attributing your digital marketing efforts requires a look into the available data sets (from all active platforms, GA, Shopify, etc.) and an understanding of how to curate the data into consumable reports that make sense. Add in some historical ROAS reporting, provide us with your COGS and we’ll show you how your Halo ROAS looks over time - with insight into what it’ll look like in the future.
Digital marketing attribution changed for good when iOS 14 was released. In some cases, brands lost visibility into the actions of over 60% of their audiences, but that didn’t mean that their efforts were for naught. Our approach to attribution focuses on what we see and what we know, rather than what we think - highlighting your success (and misses!) along the way.
Let’s get started with a comprehensive digital marketing audit of your accounts to find out if we’re the right agency for you.
Our checklist allows us to diagnose the most common issues holding you back and to identify your biggest and best opportunities.
