The YouTube Ads Agency That Proves What YouTube Actually Added
Geo lift tests that hold YouTube to incremental revenue
Creators sourced from Google's data, then run as media
YouTube and Shorts bought together, not bolted on
Let's Talk Growth
See what your YouTube is really being graded on.
Full-Funnel YouTube and Shorts, Managed and Measured.
Geo lift tests through WorkMagic hold YouTube to incremental revenue — what the channel added, not what it happened to be standing near when the sale landed.
- Geo Lift Tests
- WorkMagic
View-through bidding is becoming the default on new Demand Gen campaigns, and those campaigns now bill per impression. We decide whether impressions get to count as conversions, and we set the window rather than inherit it.
- Demand Gen
- VTC Bidding
YouTube Creator Partnerships reads audience overlap, organic brand mentions and channel growth across more than three million creators. Shortlists start from that signal, not from a contact list.
- Creator Partnerships
- YouTube Shorts
We brief, test and retire hooks at the rate YouTube burns through them — the first three seconds, the aspect ratio, which variants die early. Production itself is a separate Adquadrant team.
- Hook Testing
- Creative Velocity
Let's Talk Growth
See what your YouTube is really being graded on.
Creative Services
It's Part Art, Part Algorithm.
Brand strategy, ad creative and QPulse — our AI-augmented concepting tool — run on the same performance data as the media we buy. One team reading one set of numbers, so the work and the buying move together.
Trusted by Top Brands
Real Brands. Real Growth.
What changed when YouTube stopped being graded on views.
$453,000 in Gross Profit in Half a Year — by Building for YouTube Instead of Recycling Social
Most accounts feed YouTube whatever the social team already made. Adquadrant built Solvable a testing engine instead: five to seven new creatives a week, net-new briefs, standing syncs with the social team, and concepts written for YouTube rather than repurposed from feed. That cadence unlocked an audience the account had never made work. Gross profit rose 135% from August to September, and the second half of the year closed at $453,000 in gross profit, 40% ahead of the prior period.
$453K
Gross profit in H2, up 40% from $322K
+135%
Gross profit, August to September
5-7
New creatives tested every week
- YouTube
- Creative Testing
- Demand Gen
YouTube Didn't Just Capture Demand — It Created It. A 718% Lift in People Searching the Brand by Name
This pet food brand was running a $1M national campaign across search, social, streaming and programmatic, with no way to prove what the video was contributing. Adquadrant launched YouTube alongside it and had Google run a search lift study to isolate the effect. Searches for the brand name rose 718%, and the Google team called it the strongest search lift result they had seen.
+718%
Lift in searches for the brand name
+50%
Overall relative lift across the study
$1M+
National campaign the video supported
- YouTube
- Search Lift Study
- Incrementality
One Recut Video Now Carries 9.4x the Budget It Started With — on Exactly the Same Bidding Strategy
Solvable's flagship YouTube video opened on a spoken claim, ran nearly 40 seconds, and sat right at break-even. Adquadrant recut it to open on a physical bill held to camera, cut a third of the runtime, and close on a sharper line. Same bidding strategy, same account — the recut version now carries the largest budget in the account and returns well above break-even.
9.4x
Budget growth, same bidding strategy
125%
Return on ad spend, up from break-even
5.2M
Impressions on the recut video
- YouTube
- Creative Strategy
- Demand Gen
Budget Was Cut in Half. We Made the Top of the Funnel Three Times Cheaper Instead of Smaller
Revelry's 2026 budget came in at roughly half the prior year, and the reflexive move would have been to retreat into brand and retargeting. Adquadrant did the opposite, protecting prospecting and standing up a dedicated YouTube Shorts campaign optimized to add-to-cart. Spend came down 53%, Demand Gen's share of budget went up, and the cost of reaching a new customer fell by two thirds.
-66%
Cost per add-to-cart in four months
8.5%
Of budget in Demand Gen, up from 6.8%
99.99%
Of spend delivering on YouTube
- YouTube Shorts
- Demand Gen
- Add-to-Cart Optimization
YouTube Turned Creator Sourcing Into a Data Problem. Good.
×
In March, BrandConnect became YouTube Creator Partnerships — a hub inside Google Ads with Gemini-powered search across more than three million creators, ranked on audience similarity, organic brand mentions and subscriber growth. Finding the right creator stopped being a relationships exercise. Running it as media is the part most brands still get wrong.
Creator Search reads billions of data points across YouTube Partner Program channels — whose audience overlaps your buyers, who already mentions you unprompted, whose channel is growing and whose is coasting. The shortlist starts from that signal, then gets pressure-tested against the categories and claims your brand can actually sit next to.
The hub surfaces sponsored videos that already mention your brand or products. Those get linked and boosted first, because the content exists, it has already performed with a real audience, and putting media behind it costs nothing extra to produce. It is the fastest route from a standing start to creator-led reach.
Creator partnerships boost — what used to be Partnership ads — runs creator content as paid media from the creator's own handle, inside Demand Gen, Video Reach and Video View. Google puts that at a 20% average conversion lift in Demand Gen. Left as an organic post, the same asset reaches a fraction of the audience you paid for.
Linking, usage windows and batch outreach all run through the hub. We manage that workflow so the asset you paid for can run as media for as long as you hold the right to run it — and so nothing goes live without the permission sitting behind it.
Adquadrant is not a creator network and this is not influencer booking. It is an ad format with a sourcing layer — and the sourcing layer is now Google's data rather than anyone's contact list.
Impressions Are Becoming the Conversion.
None of this is hidden — it is all in Google's release notes. The question is whether anyone on your account reads them before the defaults arrive.
One pixel of your ad on screen, for any length of time. That is the bar an impression clears before it can be credited with your sale.
View-through bidding is now enabled on every new Demand Gen campaign, and it has gone video-only. Existing campaigns keep their setting; new ones have to be switched off on purpose.
Since 15 July, Demand Gen campaigns using view-through optimization bill per impression instead of per click. You pay for the impression, and the impression can also be the conversion.
Measured by WorkMagic
What YouTube Is Worth to the Business. Not to the Platform.
Google grades YouTube with Google's own numbers. From August, view-through bidding is the default on new Demand Gen campaigns, and since 15 July those campaigns bill per impression — so the platform is charging for the impression and crediting it. Our WorkMagic partnership exists to answer the question the platform cannot ask itself: what did YouTube add to the whole business?
What the platform reports
→
What WorkMagic measures
→
What YouTube actually added to the business
A holdout, not a dashboard
Geo lift · Matched markets
Geo lift withholds YouTube in matched markets and reads the revenue difference. The answer does not depend on what Google chooses to count, or on which conversion the platform decides to claim.
Total business, not one storefront
Site · Amazon · Retail
Measured across your site, Amazon and retail, so YouTube's halo shows up where it actually lands rather than only where a pixel happens to be watching.
It feeds the next decision
Lift-calibrated attribution
Lift results calibrate the attribution the rest of the account runs on, so budget moves follow causal revenue instead of whichever touch happened to be last.
98%
WorkMagic · Official Agency Partner
WorkMagic publishes that 98% of its lift tests return a usable read, against roughly 70% industry-wide. That is the technology's track record — not a result we are claiming on your behalf. Yours exists after we run one.
See the case studies →
Agent-run reporting
An analyst in your Slack. A strategist still holding the wheel.
WorkMagic ships an AI analyst that sits on your data. We give it your goals, your vocabulary and your guardrails, then put it in the channel your team already works in. It arrives before anyone asks, answers in plain language, and hands every decision to a strategist with a name on it.
- Daily pacing and efficiency checks that only speak up when something is worth saying
- A weekly readout with the note to your team already drafted
- Ask it anything in plain language and see the working underneath the answer
- Live artifacts your team can open at any time instead of waiting for a deck
How We Run YouTube
Assess
We audit how your YouTube is being graded before we touch the buy: whether view-through bidding is on, what window is set, which campaigns now bill on impressions, what creative is carrying the spend, and which creators already mention you. New to YouTube? The same audit, run against your category and your first-party data. Either way, you see the plan before you commit to anything.
Adopt & Build
View-through and attribution windows set deliberately rather than inherited. YouTube and Shorts planned as one buy across Demand Gen, Video Reach and Video View. Creator shortlists pulled from Creator Search and boosted from the creator's own handle. Hooks briefed, tested and retired on a weekly cadence — with the measurement design agreed before spend scales.
Prove & Scale
WorkMagic geo-lift tests establish what Google actually caused, then that incremental truth calibrates the multi-touch attribution you manage by and the media mix model you plan by. Budget moves to what performs — across your site, Amazon and retail.
This Already Happened. Most Accounts Haven't Noticed.
14.2%
of all US TV viewing went to YouTube in July — a record, and five full points clear of the next distributor (Nielsen)
Default On
is what view-through conversion bidding becomes on every new Demand Gen campaign from August — and those campaigns have billed per impression since 15 July (Google)
+20%
average conversion lift from creator partnerships boost on Demand Gen campaigns, measured across a full year of campaigns (Google)
We Read the Release Notes Before the Defaults Reach Your Account.
Whether you have never run YouTube or you are already spending against view-through numbers you don't trust, you see the plan — and how we'll prove the results — before you commit to anything.
Premier Google Partner, top 3% of US agencies, with direct Google agency support. WorkMagic Official Agency Partner for measurement. Shopify Plus and Klaviyo on the stack around your ads.
Creator Partnerships, creator partnerships boost, Demand Gen and Shorts — adopted as they ship, with the bidding and attribution controls set first.
Lift tests establish what Google actually caused. That truth calibrates your attribution and reads halo across your site, Amazon and retail.
Brands working with Adquadrant have generated over $1 billion in attributable revenue.
Ready to Find Out What YouTube Actually Added?
New to YouTube or years into it, you'll get a clear read on what your channel is being graded on, what it actually added, and how we'd prove it. Brands working with Adquadrant have generated over $1 billion in attributable revenue.
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