WTF is Multi-Touch Attribution?!

When many brands think of TikTok, they picture viral videos, dance challenges, and product sales for eCommerce. However, TikTok’s potential extends far beyond just product promotion. For businesses in all sectors, including insurance, education, financial services, and home services, TikTok can be a powerful tool for lead generation.

GMV Max Ads, is quickly becoming one of the most efficient ways to maximize sales and optimize return on investment (ROI) on TikTok Shop. For ecommerce brands, especially those looking to scale, GMV Max Ads offer a streamlined, data-driven solution that leverages TikTok’s machine learning capabilities to drive Gross Merchandise Value.

Pinterest Ads are often underestimated in ecommerce marketing, but their ability to drive results at every stage of the marketing funnel—from building awareness to driving conversions—makes them a powerful tool for brands. While many view Pinterest as purely a top-of-funnel, awareness-building channel, this article will demonstrate how it can be a game changer at every stage of the customer journey.