WTF is Multi-Touch Attribution?!

Lifecycle marketing vendors offer tools and platforms that help brands engage with customers at every stage of their lifecycle. These vendors provide solutions for managing subscriptions, enhancing customer retention, boosting engagement, improving customer acquisition, and optimizing cross-selling and upselling opportunities.

Ecommerce brands are navigating a fundamental shift in customer acquisition strategies. With rising customer acquisition costs (CAC) on traditional paid channels and increased privacy regulations altering how brands track user behavior, marketers are seeking sustainable, high-ROI solutions. One such strategy gaining traction is referral marketing—a cost-effective way to turn existing customers into brand advocates, driving organic growth while reducing dependency on paid media.

Discounts are a quick way to boost traffic and revenue, but heavy reliance on them comes at a cost. They often cheapen your brand and attract price-conscious shoppers who lack long-term loyalty. High-value customers—the kind who make repeat purchases and advocate for your brand—aren’t motivated by discounts. Instead, they prioritize quality, reliability, and meaningful experiences over saving a few dollars.