WeeklyQ: Facebook Developer Circles Connecting The World
Facebook/Instagram
- Facebook Developer Circles – Facebook Developers: At F8, Facebook announce Developer Circles from Facebook, a new program for developers all over the world to connect, learn, and collaborate with other local developers.
- Publishers Are Seeing Another Big Decline In Reach On Facebook – Digiday: Popular theories were that Facebook’s preference for video over text posts and for publishers that are using its Instant Articles format over regular links is disadvantaging some.
- Instagram Goes After Pinterest With Saved Post Collections – Engadget: Now that Instagram has overtaken Snapchat by emulating its features, the service is taking aim at another social networking heavyweight: Pinterest.
- Scale Matters: Advertisers Are Opting For Instagram Over Snapchat – Digiday: A combination of Instagram’s pure reach, targeting and retargeting capabilities and a more interactive relationship with reps has made Stories an attractive bet for brands.
Strategy/Tips
- The 10 Best Facebook Advertising Features Right Now – WordStream: Facebook makes it relatively simple to identify your ideal audiences and incite conversions through aesthetically pleasing ads.
- 24 Growth Hacks To Try Today – HubSpot: Whether it’s repurposing content to create something new, or adding something small but effective to it, these hacks require no massive undertaking.
Content/Organic Marketing
- How Strategic Content Converts To Email Subscriptions And Sales – Copyblogger: Content marketing is a broader discipline than email marketing, but your email list is the core focus.
- How A Quality Checklist Can Improve Your Content Marketing – Insights: By creating a quality checklist as part of your content marketing strategy, you and your stakeholders will determine a set of standards that aligns with your content marketing goals.
Mobile/Video
- Snapchat Introduces World Lenses – Live Filters For Just About Anything – TechCrunch: Snapchat is adding a new way to use its app that brings its popular filters beyond faces.
- YouTube Jumped To The Top Of The App Store Following News Of Mobile Live-Streaming Expansions – TechCrunch: Demand for mobile live streaming on Youtube appears to be strong, given the fact that YouTube shot up to the top of the App Store.
