WeeklyQ: Facebook Stories, Affordable Marketing Tools, Location-Based Mobile Marketing

August 30, 2019

Facebook/Instagram

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature – Buffer: Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed.
Want More Brand Searches on Google? Advertise on Bing or Facebook – WordStream: Facebook ads offer competitive CTRs and CPCs for new advertisers.
EU Orders Facebook and Google to Prevent Consumer Scams – Engadget: Social media networks must find fraud-fighting solutions soon or face “enforcement action.”

Strategy/Tips

How to Make Your Own Online Videos (In 30 Minutes or Less) – Shopify: If you haven’t thought about incorporating video into your marketing strategy, you should consider it.
64 Affordable Small Business Marketing Tools – Hatchbuck: Affordable and effective tools that will help you optimize your marketing efforts.

Content/Organic Marketing

How Virgin Media Got Executive Buy-in for Content Marketing – Insights: No one person or one team can own content. There is a massive need for strategic alignment and someone to lead that.
The Complete Guide to Starting a Podcast for Agencies – HubSpot: In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve.
Why You Should Republish Old Blog Content – Entrepreneur: Keep your current audience up-to-date while attracting new readers.

Mobile

Location-Based Mobile Marketing Poised for Take Off This Year – MobileMarketingWatch: Already over 50% of companies are currently using location-based data to target their customers.
How Mobile Point-of-Sale Goes Beyond Checkout – MobileMarketer: Mobile point-of-sale solutions can prevent losing a sale by providing endless-aisle capability.

More Articles

Unlocking Customer Growth by Targeting Competitor Weaknesses

E-Commerce Marketing

•

April 23, 2024

Unlocking Customer Growth by Targeting Competitor Weaknesses

Understanding and leveraging your competitors' weaknesses through competitor analysis, particularly in terms of their advertising and marketing strategies, is an extremely powerful tool for ecommerce brands. More than just keeping an eye on the competition, competitor analysis empowers brands to identify and exploit gaps and opportunities that they may have otherwise overlooked.

The Art of Meta Ads: Creative Techniques for Impactful Campaigns

Digital Marketing

•

E-Commerce Marketing

•

April 19, 2024

The Art of Meta Ads: Creative Techniques for Impactful Campaigns

With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important. Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.

How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance

•

E-Commerce Marketing

•

Email Marketing

•

•

•

April 17, 2024

How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance

Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.