Value-Based Lookalike Audiences – WeeklyQ

October 25, 2019

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

  • Value-Based Lookalike Audiences – AdEspresso: Facebook recently launched a new type of audience called value-based lookalike audiences. The goal of this new audience is to help you reach people who mirror your current high-value customers. Learn how to implement and maximize value-based lookalike audiences into your Facebook ad strategy.
  • Publishers Going All In On Instagram Video – Digiday: Many publishers are efficiently leveraging video on the platform to boost engagement, revenue, expand reach and drive traffic to stories. Learn more about Instagram’s latest monetization opportunity.
  • Deeper Insight Into Facebook Clicks – Digital Trends: Facebook is launching a few new Facebook Pages metrics that will help businesses understand the importance of “optimizing for a better mobile web experience.” These new updates will also show businesses if their advertising campaigns are reaching new customers.
  • Drive More Facebook Clicks With These Headlines – AdEspresso: Headlines on ads that include testimonials, numbered value props, shortcut lists, classic how-tos, negativity, questions, and cliffhangers are proven to be effective. Set your ads apart from the rest of the competition by utilizing these headline strategies.

More Articles

How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
 •
E-Commerce Marketing
 •
Email Marketing
 •
Paid Media
 •
Retention
 •
SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
Marketing Efficiency Ratio: Strategies for Smarter Spending
Attribution
 •
E-Commerce Marketing
 •
Paid Media
April 11, 2024
Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important. 
Maximizing Customer Lifetime Value with Klaviyo
Email Marketing
April 8, 2024
Maximizing Customer Lifetime Value with Klaviyo
Maximizing Customer Lifetime Value (CLV) is a pivotal strategy for ecommerce brands aiming to thrive and sustain growth, but tracking and maximizing it can be difficult. Klaviyo has emerged as a transformative tool in maximizing customer lifetime value through email and SMS marketing, redefining the way brands communicate with and understand their customers.