Optimizing Google PMax to Drive Engagement & Improve Performance
Performance Max (PMax) campaigns have rapidly become a cornerstone of Google Ads strategy for ecommerce brands, offering a fully automated, cross-channel approach to media buying that promises scale, efficiency, and reach. But with all that power comes complexity. PMax doesn’t behave like traditional campaign types. It spans across Google Search, Shopping, YouTube, Display, Gmail, Discover, and Maps, all within a single campaign.