THEN, WHAT, and HOW to Test on Facebook in 2019
How to Utilize Google Ads Audits for Ecommerce Growth
A Google Ads audit is an in-depth review of your account's setup, strategies, and performance. It’s a deep dive into the details of your keywords, search terms, ad copy, and more. The goal? Identifying waste, misallocation, and untapped opportunities, ensuring that every dollar you spend is laser-focused.
Advantage+ Shopping in Meta: Strategies for Ecommerce Marketing
Understanding and harnessing the full capabilities of Advantage+ Shopping Campaigns is crucial for ecommerce brands looking to stay competitive across Meta’s platforms. This article discusses the key features and benefits of these campaigns, as well as how to get started using them and the key elements brands need to keep in mind while using this new tool.
Retention Marketing: The Hidden Catalyst for DTC Brand Success
In 2024, your marketing campaigns need to do more than just reach new customers; you need to focus on employing strategic retention marketing strategies, too. It’s true that customer acquisition is essential. But, acquiring a new customer can be five times more expensive than retaining an existing one.