Targeting Tactics REACH vs QUALITY

Reddit isn’t just another paid channel to plug into your media mix. It’s a massive, community-led platform where users don’t just scroll, they research. They ask questions. They compare brands. And they trust each other most. But that doesn’t mean brands can’t earn their attention, it just means you have to do it on their terms. That makes it one of the most overlooked opportunities for reaching high-intent shoppers: people deep in the buying process, looking for real answers and trusted recommendations.

Spotify has quickly evolved from a music streaming giant into one of the most powerful advertising platforms available today. With over 675 million monthly active users, Spotify commands the attention of a highly engaged, cross-generational audience, particularly among Gen Z and Millennials, two demographics critical to consumer brand growth. Today, Spotify isn't just about streaming music or podcasts; it’s a full-funnel marketing channel that blends sight, sound, and storytelling into one seamless consumer experience.

Economic slowdowns test every assumption consumer brands make, from how they price and position products to how they acquire and retain customers. And while economic signals are rarely clear, whether it's persistent inflation, tightening tariffs, or declining consumer confidence, the easy default is to hit pause. Delay launches. Cut back on marketing. Wait for clarity. But that’s not how leaders thrive. Economic slowdowns are more than a dip in demand; they’re catalysts for change.