Targeting Tactics REACH vs QUALITY

Discounts are a quick way to boost traffic and revenue, but heavy reliance on them comes at a cost. They often cheapen your brand and attract price-conscious shoppers who lack long-term loyalty. High-value customers—the kind who make repeat purchases and advocate for your brand—aren’t motivated by discounts. Instead, they prioritize quality, reliability, and meaningful experiences over saving a few dollars.

Best selling products are the backbone of profitability. These top performers aren’t just revenue generators—they’re brand builders, customer acquisition tools, and loyalty drivers. Yet, many brands fail to manage their best sellers strategically. They ride the wave of initial success but fail to nurture these products, leaving money on the table as momentum fades.

In an age where sustainability and affordability are at the forefront of consumer decisions, branded resale programs have emerged as a solution for businesses looking to stay competitive. These programs allow brands to facilitate the resale of pre-owned items directly within their ecosystem, offering a seamless and engaging experience for both sellers and buyers.