Fire Reigns from the Sky as #Mobilegeddon sets upon us (so what’s the impact?)

The update is meant to impact mobile searches and give higher rankings to mobile search only (so please don’t panic in the desktop end of things).

As the #Mobilegeddon sets upon us will our efforts burn in hell-fire or find rapture?

At the time of this writing the algo has been put into effect but it will still take time to complete it’s indexing as reassured by a Tweet by Amber Gladstone (@ambergladstone).

Google graciously gave us the heads up and even a tool for testing which should have given site owners plenty of time to make the transition.

https://www.google.com/webmasters/tools/mobile-friendly/

This time around the impact will be on a minor scale compared to the 12% impact we saw with Panda and 3.1% hit with Penguin.

• Desktop searches will be a-okay
• The algo isn’t targeting tablet usage
• It runs in real-time so there is always opportunity to quickly update
• The “ten blue links” will change but the local packs are fine (for now)
• Google won’t de-list your site for not being mobile-friendly
• AdWords won’t see change since they already have unique mobile factors

Although this news doesn’t carry the heavy weight you may have experienced with Panda and Penguin it should act as a wake-up call to begin conforming to new Web and mobile standards.

• It’s time to get on board with responsive design for your website
• Don’t fall for the common mobile SEO mistakes

The jump to a responsive layout is easier than you think. Most websites, if built with best practices, should be able to roll over to a mobile-friendly design with the aid of professional services. The alternative is to take this time to introduce a new design you may purchase through freelance services or as a template found on many marketplaces.

As long as it’s responsive, and you’ve done the testing, you shouldn’t feel the wrath of #Mobilegeddon.

Image by ColiNOOB