How Mobile Is Changing Our Viewing Habits

January 24, 2020

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Change The Way You Understand Mobile Video – via Facebook Business: Mobile is drastically changing our viewing habits, with US mobile ad spend projected to grow within 10% of TV spend this year. As mobile grows, its influence on how we consume video ad content spreads beyond the phone to TV; with individuals scrolling on their phones while watching their favorite television shows. Check out this article that features insights on how people consume video ads, and how advertisers can adapt and thrive in this new landscape.

Industries That Find Success In Chatbots – via Econsultancy: During the past few years, chatbots have gone in and out of favor amongst marketers. Chatbots were, at one time, labeled as the “next big thing” for marketing, but have since died in popularity, due to their inability to provide customers with a truly sophisticated and relevant conversation. Fashion and beauty brands are still hanging on to the concept, with many more launching AI-powered chatbots within the past year. Find out if bots are worth the investment for your company in this article.

Actionable Instagram Marketing Tips – via Entrepreneur: Data and research provide advertisers with detailed answers, especially when it comes to social media strategy and success. After diving into 20 social media studies provided by reputable companies such as Facebook, Simply Measured, and News Whip, eight actionable Instagram marketing tips came out on top as the most important Instagram strategy tips. Use this guide to refine your content, improve engagement, and drive conversions on your Instagram account.

More Articles

Unlocking Customer Growth by Targeting Competitor Weaknesses
E-Commerce Marketing
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Google
April 23, 2024
Unlocking Customer Growth by Targeting Competitor Weaknesses
Understanding and leveraging your competitors' weaknesses through competitor analysis, particularly in terms of their advertising and marketing strategies, is an extremely powerful tool for ecommerce brands. More than just keeping an eye on the competition, competitor analysis empowers brands to identify and exploit gaps and opportunities that they may have otherwise overlooked.
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
Digital Marketing
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E-Commerce Marketing
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Paid Media
April 19, 2024
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important.  Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
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E-Commerce Marketing
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Email Marketing
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Paid Media
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Retention
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SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.