Instagram Ads vs Facebook Mobile Ads

January 3, 2020

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Lead Ads: Insta vs FB Mobile – via AdEspresso: If you are ready to begin a lead generation campaign, you need to find the best placement for your objective. Instagram or Facebook Mobile? This article dives into which platform earns more leads in the form of an experiment. Check out this data and see for yourself where you should be focusing your lead ads.

Use Facebook To Grow Internationally – via Facebook Business: Cross-border solutions provide a bridge for businesses to new, international customers. By adopting dynamic language optimization, multi-country lookalike audiences, multi-city targeting, and FB IQ Cross-Border Insights Finder, businesses now have the education and tools they need to reach the individuals who will grow their business internationally. Learn more here.

Bestselling Systems For More Customers And Leads – via Entrepreneur: The vast majority of businesses advertising on FB fall into one or more of three business categories: ecommerce and physical products, digital and information products (including software-as-a-service companies), or retail, local and service businesses. The categories are very different in terms of what they offer, who they compete with, etc. Use this article to discover the bestselling system for your particular business category.

Improve Ad Retargeting Campaigns – via Social Media Examiner: How efficient is your ad spend? Once you effectively monitor and manage your retargeting campaigns, you can clear away misleading data and drive both purchases and revenue. Check out this article and discover seven ways to organize and optimize your retargeting campaigns for improved customer relationships.

More Articles

The Art of Meta Ads: Creative Techniques for Impactful Campaigns
Digital Marketing
 •
E-Commerce Marketing
 •
Paid Media
April 19, 2024
The Art of Meta Ads: Creative Techniques for Impactful Campaigns
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important.  Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Attribution
 •
E-Commerce Marketing
 •
Email Marketing
 •
Paid Media
 •
Retention
 •
SMS Marketing
April 17, 2024
How To Use Multi-Channel Attribution Tools To Optimize Ecommerce Performance
Multi-channel attribution, unlike single-channel or platform-specific analytics, provides a holistic view of your customer's journey, tracing the path across multiple touchpoints and platforms before a conversion occurs. This method acknowledges that in today's digital ecosystem, consumers interact with a brand through social media ads, search engine marketing, email campaigns, direct visits, and more—before making a purchase decision.
Marketing Efficiency Ratio: Strategies for Smarter Spending
Attribution
 •
E-Commerce Marketing
 •
Paid Media
April 11, 2024
Marketing Efficiency Ratio: Strategies for Smarter Spending
As the ecommerce industry evolves and the complexity of online marketing expands, a new metric has emerged as a leading indicator of brand success: Marketing Efficiency Ratio (MER). For ecommerce brands navigating the high-stakes terrain of digital advertising, understanding MER has never been more important.