How Your E-Commerce Brand Can Use the Latest TikTok Editing Tools
TikTok is one of the fastest-growing apps in the world. More than 132 million people in the United States use TikTok. New users are joining the platform at an impressive rate every single year. Brands all over the world are actively posting on the social media platform in the hopes of increasing their fanbase while staying relevant in the highly competitive digital market.
Since TikTok is one of the most powerful platforms for e-commerce brands to expand their reach and humanize their offering, you need to make sure to stay on top of trends and churn out e-commerce marketing content that converts. We’ve rounded up the latest TikTok editing tools that your digital marketing strategy needs to level up your content and stand out from the crowd.
5 TikTok Editing Tools to Boost Your E-Commerce Brand’s Content
1. Accessibility and Translation Tools
This is probably the newest and most anticipated addition to the suite of TikTok editing tools. They recently announced that their new accessibility and translation tools will include auto-generated captions, video descriptions, and translations in various languages. Some of these are German, Indonesian, Mandarin, Turkish and Italian.
As an e-commerce brand you want to be reached by and accessible by anyone from anywhere. Digital stores have no physical borders. If you are able to ship internationally, offer a variety of payment options, and market to customers across the globe, these accessibility tools are a must-have for you. Utilize them creatively to grow your global community organically so no customer feels like they missed out.
Language barriers are so last year. An increasing number of consumers and businesses alike are implementing Web Content Accessibility Guidelines (WCAG) as common practice. In fact, e-commerce retailers in the US could be losing more than $6 billion every year if their platform or content isn’t accessible. Enabling auto-translation to your TikTok content, especially since it is readily available, ensures that no customer gets left behind.
2. TikTok Avatars
It is likely that TikTok released its Avatars to compete with Snapchat’s Bitmoji. But, that doesn’t mean we don’t love them. These animated characters that mimic your facial expressions and allow you to showcase your personality in an individual way are still going strong across the web. The computer-generated images can help your e-commerce store appear more approachable and immersive while providing shoppers with a face to engage with on TikTok.
Don’t have a company mascot or a face to add to your logo? Use a TikTok Avatar to bring your brand to life. They can be the voice, face, and personality of your social media content and represent the persona of your ideal target customer online.
3. Effect House
If your e-commerce brand has been considering integrating AR into your social media content but doesn’t know where and how to get started, then TikTok’s Effect House might be the right place to experiment. Augmented reality (AR) is a gamechanger for e-retailers in 2022, and an increasing number of customers are expecting it.
More than 70% of customers say AR capabilities would encourage them to shop more often. And, 40% would even pay more for something they could customize in AR. Use Green Screen on TikTok to teleport your content into new and exciting worlds and provide viewers with an immersive and dynamic experience. Microsoft was one of the first big brands to successfully integrate these effects from TikTok to drive engagement.
Use TikTok’s AR tools to enable customers to virtually ‘try on’ your products, learn branded fitness moves and choreography and even use a uniquely branded lens as a filter for their content.
4. GIPHY in Green Screen
There’s nothing like the perfect GIF to sum up your reaction in one moving image. Even almost forty years since the first Graphics Interchange Format (GIF), they are still some of the most versatile and loved forms of content out there. Most social media users today might not even remember a time before GIFs existed.
GIPHY in TikTok’s Green Screen unlocks even more exciting new opportunities for creativity and storytelling providing you with access to an endless library of animated pictures. Over 7 billion GIFs are sent across the web every single day. Adding GIFs through TikTok’s green screen tool will help you create more engaging content, appeal to a playful audience, and can even be used for quick educational videos. Introduce a new product or highlight a key feature using GIFs to get your message across clearly, quickly, and effectively.
You never know which GIF ends up becoming a viral meme, so creating one specifically with your branded content might just make the cut.
5. Voiceover and Voice Effects
Video ads with a voice-over not only make your campaign more credible but an increase in brand awareness and recall can be observed in 75% of them too. Audio remains a critical element in making successful video campaigns, and this is essential to all the content you post on TikTok. Think about some of the most viral videos across TikTok and Instagram Reels, and you’ll find that many use the same voice or music repeatedly.
With TikTok’s Voiceover tool, e-commerce brands can add voice effects to videos to narrate a story, and easily create instructional videos using music, animal voices, and other playful voice effects.
Finding success on TikTok in your own way
While these TikTok editing tools will help you get started in producing your own creative content on the app, it is important to make sure that whatever you post online adheres to your brand’s vision and mission. When marketing on TikTok, remember to keep the sales speak to a minimum.
Listen to TikTok when they say “Don’t make ads. Make TikToks”. The platform is all about embracing the raw, transparent, and fun side of life without overthinking and overproducing. You want your content to blend in seamlessly with the app’s native content and user videos. Use these editing tools wisely, but keep excessive and professional editing to a minimum.
Acquaint yourself with the platform’s codes, communities, and in-built editing tools. Creating TikTok content with the potential to go viral does not have to be expensive or time-consuming when done the right way. Brands that have taken notice of the latest trends, filters, sounds, and editing styles are the ones that stand out from the rest. Our experienced team at adQuadrant can help you navigate this further and ensure that your e-commerce digital marketing plan is solid and future-proof. Contact us now.
About the author: Joanne has lived in five countries and is always on the hunt for a new city to explore. After a Masters in English Literature from the University of Leeds, she landed an internship at Google that ignited her passion for all things digital. She has 10 years of experience in content writing, reads 2 books a week, and loves ‘90s pop culture.