Grow Your Business This Holiday Season

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Prepare For The Holiday Season – via Facebook Business: The holiday season can be challenging and overwhelming for businesses, but Facebook wants to help. Their goal is help put the things you offer into the hands of people who will love them. This guide will help your brand reach the users that will help it grow.

Hit Your Intended Target – via AdEspresso: Branded content is defined as “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value.” If you’re being paid to promote a product, you need to be using Facebook’s branded content tool – which has flourished in 2017. It is open to anyone, and will assist with marketing strategy, as well as both paid and sponsored ads. Check out this article to see 4 smart ways that branded content will help your ads hit your targets.

Better Understand Your Social Media Audience – via Buffer: The first step to crafting a successful social media post is understanding your audience. You can use data to find out more about your social audience across major social media platforms. There are various tools that will help you understand who your followers are, regardless of the social media platform you need assistance in. Use this guide to find insights and analytics that will help you get to know your followers.