GROW NY – What Is It and Why Is it Important for Your E-Commerce Brand

June 29, 2022
by Joanne Rodrigues

It’s T-minus 4 weeks to GROW NY – the best retail event in the world. And, we’re excited to announce that we’ll be hosting an in-person happy hour to help you grow your e-commerce brand. More details on this below, but first, let’s explore what’s on the agenda at GROW NY this year and learn why you need to secure your ticket to the event ASAP.

In short, GROW NY is two days of growth talks, workshops and food trucks. And the aforementioned happy hour with trendsetting founders, marketers, and online experts.

What is GROW?

What started as a 15-person SLACK group, is now the fastest-growing community of online retail brands, technology providers, investors, and agencies in the world. Greg Ashton, CEO and Founder of GROW, started the online community to bring together groups of people interested in authentic interactions. 

Since the pandemic, the desire to meet and connect with like-minded people in-person has become even more urgent. The recent GROW LA day event brought together hundreds of trendsetting founders, e-commerce marketers, and growth experts to share their experiences in creating and scaling multi-million dollar online brands. 

Interviews, panels, workshops, and much more. GROW cuts through the noise to ask the most important eCommerce questions – what is working and what needs to be improved across your online touch points? What tactics are you deploying to improve your marketing campaign ROI? What does the future of retail marketing look like for you?

To get answers to these questions and more, book your tickets to GROW NY. The conference runs July 19-20 at the Knockdown Center from 19-20 July.

What Your E-Commerce brand Can Take Away from GROW NY This Year

CEOs, founders, retail marketers, and e-commerce growth experts, each with a unique story to tell. The ideas and conversations that will take place at GROW NY 2022 will provide you with plenty of opportunities to explore everything from scaling your brand to fulfillment and customer service, and everything in between. 

Impressive Line-Up of Speakers from E-Commerce Heavyweights

The event kicks things off with an interview with Rich Fulop, Co-founder & CEO of Brooklinen. Inspired by the luxurious bed linen he encountered while on vacation, Fulop took his brand’s mission ‘We Want You To Be Comfortable’ to the next level by making luxury-grade products accessible online and to the masses. 

Other big names in the retail and e-commerce industry who will hold talks and workshops include:

  • Britany LeBlanc, VP of Marketing at Supergoop!
  • Chip Malt, Co-founder & CEO of Made In
  • Sali Christeson, Founder & CEO of Argent
  • Kal Freese, Co-founder of Taika
  • Eva Goicochea, Founder & CEO at maude

Want more? Keep an eye out for sessions from decision-makers and innovators at CVS, Glow Recipe, The Sill, SKIMS and Bloomscape.

GROW NY - What Is It and Why Is it Important for Your E-Commerce Brand

Pick Up E-Commerce Tips that Convert from Subscription Models to Influencer Marketing

Do you know what ‘Universal Commerce’ is? Bold takes the lead in this Q&A session that aims to find out exactly how retailers can enable shoppers to buy from online channels using fewer clicks, while simultaneously building a strong relationship with their shoppers. 

The creator economy has become a $100 billion industry and your e-commerce business can easily tap into this. Join Geoff Miles, Chief Growth Officer at Bev, Drew Todd, Co-founder of Feals, and Steven Vigilante, New Business Development of Olipop as they discuss the evolving marketing landscape of influencer marketing. The panel titled ‘Treat Creators Like Your Brand Revolves Around Them’ will dive deep into how you can partner with the right names. Allowing your brand to spread brand awareness in unique and authentic ways.

For those interested in scaling your e-commerce subscription model stay tuned for the panel ‘The strength in subscriptions’. This session includes Shane Pittson, VP of Growth at quip, and an in-depth case study of Keap Candles’ seamless subscription commerce strategy. 

Take Your E-Commerce Marketing to Gen-Z and Beyond

If you want your e-commerce brand to succeed in 2022 and beyond, you’ve got to nail your Gen-Z marketing efforts. Nora Ali, Co-host of Business Casual by Morning Brew will host a fireside chat with Cami Tellez and Jeremy Houghton of Parade. They’ll explain why a new generation of consumers requires a new approach to building brand advocates. We also recommend the TikTok Panel: Create a Large Community and Build Brand Awareness Fast. This session features some of the brightest minds at Pair Eyewear, Glow Recipe, and Brevitē. 

Thinking of exploring Headless Commerce? The Nacelle Company takes the lead on this deep-dive conversation into this new approach’s pros and cons so you can decide if it’s the right approach for your business.

Participate in Exclusive Networking Events (Like Our Co-Hosted Happy Hour)

Who doesn’t enjoy a good happy hour? This is your chance to unwind and get into a deeper conversation with those you want to connect with. People are more relaxed and accessible, and we’ll be there to guide you along the way. We’re co-hosting happy hour on the 19th of July at 5:30 pm, at an actual chocolate factory. Along with partners Tydo, Canal, FutureCommerce, Recharge, and Tapcart, team adQuadrant will be ready to chat with e-commerce ventures looking to build their brands.

From scaling your brand to paid advertising, discussing the future of e-commerce to revamping your content marketing plan – let us know what you’d like our expert guidance with. Spots are limited, so don’t forget to secure your meeting with us today.

Date: 19th July

Time: 5:30 pm

Venue: FINE & RAW Chocolate, Brooklyn

Meet us at GROW NY

Groundbreaking talks, interactive sessions, and meaningful human connections. We can’t wait to see what’s in store at GROW NY and to meet you in person too. We’ve only covered the headliners, the event is sure to pleasantly surprise you when you get there. Reach out to schedule a meeting with us while you’re there. Hurry, tickets are going fast.

About the author: Joanne has lived in five countries and is always on the hunt for a new city to explore. After a Masters in English Literature from the University of Leeds, she landed an internship at Google that ignited her passion for all things digital. She has 10 years of experience in content writing, reads 2 books a week, and loves ‘90s pop culture.

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