The Greatest Superpowers of Facebook’s Analytics Tool

December 27, 2019

Here are last week’s top “don’t miss” social media marketing articles selected by the adQuadrant team.

Why You Should Be Using Facebook’s Analytics Tool – via Entrepreneur: The Facebook Pixel allows you to measure the effectiveness of your ads by understanding the actions people take on your website. You can then use this data to reach the right people, drive sales, and measure the results. Use this guide to dig into the Facebook Pixel and learn how you can use it to benefit your business!

Successfully Market Your Event On FB – via AdEspresso: Hosting a company event is challenging! It requires investing time, money, and effort for a successful affair – but Facebook Events could make it quite a bit easier. With 550 million users, Facebook Events has the potential to connect you and your business to countless interested individuals. Successfully market your event on Facebook using this guide.

Instagram For Business – via Buffer: Do you have an Instagram account for your business? More than 500 million people use Instagram daily, and over 5 million businesses use the app to connect to communities, fans, and potential consumers. Getting your business started on Instagram may seem daunting, but it is actually much easier than you may think! Follow this guide and get a jump on your competition.

Experiment And Test On Facebook – via Facebook Business: It can be just as difficult to determine what makes your campaign successful as it is to determine what’s holding it back. Facebook Business is introducing two new measurement solutions, Creative Split Testing & Test and Learn, to make it an easier process for businesses. Easily experiment/test new creatives and learn what drives results with these new Facebook Business tools!

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